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Boxoffice-Febuary.07.1948

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MGM Cutting Sharply<br />

On Production Costs<br />

NEW YORK—The cost of pictures now<br />

being made by Loew's. Inc., iMGM) will be<br />

substantially lower because of economies put<br />

into effect throughout the company and because<br />

of faster production, according to J.<br />

Robert Rubin, vice-president and general<br />

counsel. Rubin made this statement at a<br />

recent meeting of the stockholders. They had<br />

previously heard Charles C. Moskowitz, vicepresident<br />

and treasurer, say that "a substantial<br />

number of employes had been dismissed<br />

as an economy measure."<br />

Rubin then went on to say that company<br />

earnings for the first eight weeks of the<br />

second quarter of the current fiscal year show<br />

an improvement over earnings in the first<br />

quarter.<br />

DIVIDENDS PAID REGULARLY<br />

In reply to questions by stockholders about<br />

the dividend outlook, Rubin reviewed the<br />

financial record of the company. He said<br />

that since it was founded "we have had no<br />

year in which the operations did not show a<br />

profit.<br />

"We have paid without interruption regular<br />

quarterly dividends from December 1923<br />

up to the present, and frequently in addition<br />

to regular dividends, extras were paid."<br />

He pointed out that dividends were maintained<br />

even after the 1929 crash and the depression<br />

years that followed. During that<br />

period stockholders received a total of<br />

$117,000,000.<br />

He added that the board of directors has<br />

been inclined to pay dividends when it could.<br />

"I have canvassed them for the usual March<br />

31 dividend and I find them unanimously<br />

agreeable to its declaration."<br />

The directors declared a quarterly dividend<br />

of 31 M cents per share on the company's<br />

common stock, payable March 31 to stockholders<br />

of record March 12.<br />

STOCK VALUE $28 A SHARE<br />

The book value of Loew's stock is $28 a<br />

share, according to Rubin.<br />

All members of the board of directors were<br />

re-elected at the last meeting.<br />

The board consists of Nicholas M. Schenck,<br />

president: Joseph R. Vogel, vice-president:<br />

WUliam F. Rodgers. vice-president and general<br />

sales manager: Rubin: Moskowitz: Leopold<br />

Friedman, vice-president and secretary:<br />

David Warfield. William A. Parker, Henry<br />

Rogers Winthrop and Eugene W. Leake.<br />

Two new directors were eleced. They are:<br />

Louis K. Sidney, a member of the executive<br />

council of the MGM studios, and Joseph J.<br />

Cohn, MGM executive producer.<br />

'BF's Daughter' Scheduled<br />

For MGM Tradeshow<br />

NEW YORK—MGM will tradeshow "B.F.'s<br />

Daughter." starring Barbara Stanwyck, in<br />

New York and Los Ajigeles February 16, and<br />

It will be tradeshown in other key cities February<br />

17. The picture will be generally released<br />

the last week in March in lieu of<br />

The Bride Goes Wild," originally scheduled<br />

for that week. "Bride" will not be released<br />

until after "The State of the Union,"<br />

which is to have summer showings.<br />

Set Tlobm Hood' Reissue<br />

NEW YORK—Warners will reissue "The<br />

Adventures of Robin Hood," Technicolor production<br />

starring Errol Flynn and Olivia de<br />

Havilland, March 13. The film was directed<br />

by Michael Curtiz and William Keighley.<br />

Large-Screen Televisior)<br />

Set for 4 Key Cities<br />

NEW YORK — Twenty-three theatres in<br />

four key cities. New York, Chicago, Cleveland<br />

and Los Angeles, are scheduled to carry out<br />

experimental showings of large-screen television<br />

units designed by the Colonial Television<br />

Corp. This is the same company that<br />

installed the large-screen receiver-projector<br />

in the Pantages Theatre, Hollywood.<br />

An official of Colonial said that within<br />

the next few weeks the sets will be instaOed<br />

in six New York theatres, four Chicago theatres,<br />

eight Cleveland theatres and five Los<br />

Angeles theatres.<br />

Although the Colonial official refused to<br />

name the theatres or circuits involved, it has<br />

been confirmed that RKO executives in New<br />

York have attended demonstrations of the<br />

Colonial system and discussed installations<br />

for circuit houses in New York.<br />

J. Robert Rubin, vice-president of Loew's,<br />

made it clear recently that his company<br />

doesn't intend to be left behind when theatre<br />

television gets going commercially. To date<br />

Loew's hasn't decided which theatre television<br />

system will use in circuit houses. A<br />

it<br />

Loew's management committee is studying<br />

aU systems now being demonstrated.<br />

Colonial has been negotiating with theatre<br />

operators throughout the west, midwest and<br />

east ever since their set was used to televise<br />

the Rose Bowl football game New Year's day<br />

in Los Angeles.<br />

The set used at that time was an RCA<br />

receiver with a voltage tube stepped up to<br />

30.000 volts by booster transformers. In front<br />

of the tube was a Bausch & Lomb projection<br />

lens.<br />

The model inspected by RKO executives is<br />

similar and is mounted on wheels.<br />

The sets can project an 8x10 or 9xl2-foot<br />

image.<br />

Cost of the unit is $2,195, plus $150 for<br />

installation.<br />

Harry Brandt, president of the Brandt<br />

Theatres, said that he is planning to use<br />

large-screen television in his theatres, but<br />

it will not be the Colonial system.<br />

Meanwhile Paramount is awaiting the supreme<br />

court decision on the antitrust decree<br />

before going ahead with its system for filming<br />

events directly from a television receiver.<br />

Paramount started demonstrating this system<br />

at the Paramount Theatre, New York,<br />

last<br />

year.<br />

Colonial also has demonstrated its theatre<br />

television system at the 750-seat Pickfalr<br />

Theatre in Los Angeles for members of the<br />

Southern California Theatre Owners Ass'n.<br />

Loren Ryder, president of the Society of<br />

Motion Picture Engineers, has warned exhibitors<br />

against rushing into theatre television<br />

until they can be sure that the quality of<br />

the screen television image compares favorably<br />

writh the television image on home<br />

receivers.<br />

ABC to Start Television<br />

Operation in September<br />

NEW YORK—The American Broadcasting<br />

Co. will start television broadcasting next<br />

September, according to Mark Woods, president<br />

of the network. The company plans<br />

to have five television stations operating by<br />

the end of the year in Chicago, Detroit, New<br />

York, Los Angeles and San Francisco.<br />

Coaxial cables are expected to link San<br />

Francisco and Los Angeles and Chicago and<br />

Detroit by the end of this year. The ABC<br />

New York station will be linked with Washington,<br />

Baltimore and Philadelphia stations.<br />

This would give the network three regional<br />

television networks, the first steps to national<br />

network, Woods said.<br />

The Chicago station, to be called WENR,<br />

probably will be the first on the air. It is set<br />

to start operating in September.<br />

Argentine Exhibitors Protest Ban<br />

On Showing of Foreign Product<br />

NEW YORK—The ban on the showing of<br />

foreign films in Argentina is not directed at<br />

the American film industry but was brought<br />

on by a dispute with Spain over the high<br />

taxes imposed on Argentine features sent to<br />

that country, according to Joaquin Rickard,<br />

MPAA Latin American representative.<br />

Representatives of the American companies<br />

in Buenos Aires and spokesmen for the 1,800<br />

Argentine exhibitors have protested the ban<br />

and asked the Argentine government to take<br />

steps to bring about the resumption of showings<br />

for the Argentine Bureau of Public<br />

Shows, which must review and approve each<br />

new foreign film before it can be publicly<br />

exhibited.<br />

Last year, the censorship committee<br />

stopped reviewing Russian pictures.<br />

Argentine exhibitors rely heavily on foreign<br />

product because native studios cannot supply<br />

enough features. The stoppage, however, affects<br />

other countries more sharply than<br />

Spain, which sent only 16 films to Argentina<br />

in 1946. In the same year, the United States<br />

sent 314 films to that country, Mexico sent<br />

51, France 24, Britain 14, Chile 5, Switzerland<br />

and Italy 2 each and Brazil 1. The<br />

major American companies have a backlog<br />

of about 12 pictures which had been scheduled<br />

for review.<br />

Tills ban is the second government restriction<br />

affecting U.S. film companies in less than<br />

a year. Five months ago, film remittances<br />

were frozen to conserve the Argentine supply<br />

of<br />

dollars.<br />

'Unconquered' Scales Drop<br />

To Normal Level in April<br />

NEW YORK—Paramount will release Cecil<br />

B. DeMille's "Unconquered" in April at regular<br />

admission prices, according to Charles M.<br />

Reagan, vice-president in charge of distribution.<br />

Three hundred advanced admission<br />

dates remain, and these will be completed<br />

by the end of the month.<br />

BOXOFTICE : : February 7, 1948<br />

19

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