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Boxoffice-Febuary.07.1948

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Herman Levy, General Counsel for TOA, to Carolina Exhibitors:<br />

Whatever the decision, and of this you may be certain, it will be more difficult<br />

for you to run your business after the decision is rendered than it is right now.<br />

sible monopoly or deadlocks over terms of<br />

sale,<br />

district<br />

these can and should be decided by the<br />

court.<br />

Divorcement, and the bans on crosslicensing<br />

and theatre expansion are unnecessary<br />

because the decree provides adequate<br />

relief from trade practice abuses through its<br />

ban on price-fixing, master and formula<br />

deals, franchises and clearance restrictions.<br />

In addition all of the Big Five except Paramount<br />

accept competitive bidding as a positive<br />

method of stimulating competition.<br />

Competitive bidding eliminates the old<br />

customer philosophy and the rigid setup<br />

formerly characterizing selling.<br />

They denied that large circuits or affiliated<br />

circuits will bid for films just to keep them<br />

away from independents.<br />

The friends of bidding also pointed out that<br />

there is nothing in our laws requiring that<br />

every theatre must be placed on equal financial<br />

footing with its competitor. Consequently<br />

there is nothing illegal or wrong in one theatre<br />

outbidding another because of its<br />

economic position.<br />

As to disputes over bidding, they could be<br />

settled by an arbitration system that will<br />

probably have the support of the Little Three<br />

companies as well as the Big Five.<br />

Little<br />

Three Replies<br />

UA. Columbia and Universal actually replied<br />

to the government's answers rather than<br />

to its appeal brief. They attacked the way the<br />

government tied in franchise agreements with<br />

block booking. UA never sold in blocks; Columbia<br />

and Universal long sold their product<br />

by the season, but claimed that these were<br />

not conditional sales, were not forms of<br />

franchises, and were legal, wholesale methods<br />

of distribution. Universal said there was<br />

nothing illegal about franchising which enabled<br />

a nontheatre owning distributor to<br />

compete -with a theatre-owning distributor.<br />

North Central Accused<br />

Of Theatre Monopoly'<br />

MINNEAPOLIS—North Central Allied, long<br />

a foe of alleged monopoly in the motion<br />

picture industry, this week found itself accused<br />

of monopoly.<br />

The charge was made by attorney John<br />

Goldie, who appeared before the city council<br />

in behalf of Ray Secrest's application to<br />

transfer his Princess Theatre license to a<br />

nearby abandoned school building, which he<br />

wants to convert to a theatre. His lease on<br />

tJie Princess expires soon and will be taken<br />

over by a brother of Ted Mann, independent<br />

circuit operator and Allied leader.<br />

Unless the license is given to Secrest, said<br />

Goldie, "it will be filched by one of the<br />

monopolistic chains." North Central Allied<br />

has opposed additional permits here for more<br />

than a decade and Goldie charged this action<br />

runs counter to the American free enterprise<br />

system. The council took no action<br />

and failed to hear clergymen and AFL spokesmen<br />

who came to support Secrest's bid.<br />

BOXOFHCE : : February 7, 1948<br />

TOA and Ascap Agree<br />

On New Licensing Fees<br />

NEW YORK—After five months of negotiation. Theatre Owners of America and<br />

Ascap have reached an agreement on a ten-year rate formula for theatres. Ascap negotiators<br />

have promised to recommend it to the board and expect its early approval. TOA<br />

executives will recommend its acceptance to all regional units.<br />

It is understood the Department of Justice will not interfere with execution of the<br />

plan in case Allied members refuse to accept it.<br />

The rate scheduled is as follows:<br />

Theatres Former Rate New Rate<br />

499 Seats and under 10 .10 Per Seat No Change<br />

500-799 Seats 10 .12y2 Per Seat 21/2 up<br />

800-1,599 Seats 15 .19 Per Seat 4 Cents up<br />

1,599 Seats and upwards 20 .25 Per Seat 5 Cents up<br />

These rates are effective March 15 or at the expiration of any current contract beyond<br />

that date.<br />

Ascap reserves the right to set special scales for theatres with continuous live talent<br />

policies. Fifty per cent of the above rates will apply where a theatre operates three days<br />

a week or less.<br />

This annoimcement terminated five months of negotiations between Ascap and TOA.<br />

Negotiations started in September following Ascap's announcement of new rates on a<br />

seat admission price basis, which would have resulted in new rates considerably higher<br />

than those currently announced.<br />

Court Orders Records<br />

In Jackson PL Case<br />

CHICAGO—Judge Michael L. Igoe of U.S.<br />

disti-ict court has ordered six defendants in<br />

the Jackson Park case to produce records on<br />

their dealings with Chicago theatres to determine<br />

whether certain distribution practices<br />

are being continued in violation of the<br />

Chicago decree.<br />

The controversial matter was in the court<br />

again as a result of a petition for civil and<br />

criminal contempt citations against the defendants<br />

filed by Thomas McConnell, counsel<br />

for the Jackson Park Theatre, who listed<br />

more than a dozen alleged violations of the<br />

court order.<br />

McConnell told the court that the records<br />

would show that the Jackson Park Theatre<br />

was charged a higher rate tor a picture than<br />

a north side theatre and that "clearance<br />

periods" are being maintained during which<br />

pictures may not be shown in outlying theatres<br />

after Loop runs.<br />

When attorneys for the distributors protested<br />

that the decree applied only to the<br />

Loop and south side theatres in the vicinity<br />

of the Jackson Park Theatre, the judge dismissed<br />

this theory as "too narrow." He said<br />

that if the situation as outlined by McConnell<br />

is true, it is a direct violation of the<br />

decree.<br />

He declared :<br />

into,<br />

"This matter should be looked<br />

either here or by a grand jury."<br />

There was no question here that the Jackson<br />

Park decision and the subsequent decree<br />

was having reverberations not only in Chicago<br />

but elsewhere. McConnell said he is<br />

filing three more antitrust actions in such<br />

widely separated areas as Cleveland, Indianapolis<br />

and Dallas.<br />

In the Chicago district, several changes<br />

became evident this week. The Monroe Theatre,<br />

operated by James N. Jovan, heretofore<br />

a B house, has obtained MGM's "Desire<br />

Me" for first run starting February 18. It<br />

also was announced that the Garrick. a<br />

Balaban & Katz property which has been<br />

a first run theatre with an admission policy<br />

of 95 cents and $1.25 for roadshows, will drop<br />

to a policy of two third run films on each<br />

program with a scale of 37 cents to 1 p. m.,<br />

50 cents to 5 p. m., and 67 cents evenings,<br />

plus tax.<br />

McConnell, who last week became counsel<br />

for Allied of Illinois, announced that the first<br />

of the three contemplated suits will be filed<br />

in Cleveland. This suit involves the Tascarawas<br />

Amusement Co. vs. the distributors<br />

and the Shea circuit which has houses In<br />

Dover and New Philadelphia, Ohio. The brief<br />

will contend that the majors, with the exception<br />

of Paramount and Warners, have<br />

refused to grant day-and-date runs with the<br />

Shea theatres.

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