Boxoffice-Febuary.07.1948

. . . And
EAKLV/I I iro Suggestions for Selling; Amines for Newspaper and Programs
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SELLING ANGLES:
"H You Knew Susie"
Bolh Eddie Cantor and loan Davis are comedy stars on
the radio, a lactor not to be overlooked in exploitation and
advertising. Spot announcements in connection with their
programs should be obtained. Conduct a contest for imitators
of Cantor's blackface singing and Miss Davis' eccentric
dancing, with finals on the theatre stage. Offer free admissions
to the first dozen girls who prove their first names
are "Susie." Music store tieups are indicated on the songs
in the film.
. .
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Folks . .
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CATCHLINES:
Hep
Hilarious' Tale
leroo . The
Who Fumbled
Happy He
of. Two "Befuddled .
Their Way to Fame and Fortune Gaiety Galore
.
How Could You Ask for More?
Let Yourself Go Come the Screen's Biggest
Laughs of 1948 lump With Joy
Susie Lovable, Laughable Gal
When You Know
Was the
Brains of the Family . . But Knew When Not to Use 'Em
It's a Mad, Musical Laugh-Quake.
SELLING ANGLES: "A Miracle Can Happen"
Sell the all-star cast with splash lobby displays studded
with their portraits emphasizing an "entertainment miracle
millions of dollars worth of acting talent for one admission
price." Use the "miracle"' theme in merchandising tieups,
vfiih local stores running "Miracle Bargain Days" during the
picture's booking. This stunt might be amplified to include
displays of such modern-day scientific "miracles" as television,
postwar household appliances and other items.
CATCHLINES:
It's the Wildest, Wackiest, Most Hilarious Screen Comedy
You Ever Heard of AU-Star Sensation
Romance . . Excitement .
With
All Your Favorites
in One Great Comedy
of Filmdom
Smash . Miss the Season's Entertainment Miracle.
Here's the Howl-Raiser of 1948 . . . The AU-Star, AU-Laugh,
All Funny Comedy That lust Can't Be Topped . . . Loaded
With Songs . 'With Romance . to the
Hilt With Hilarity.
SELLING ANGLES:
"Saigon"
With the help of your newspaper editor and American
Legion, round up local residents who were with the American
air force in the orient during the war and invite them
as special guests opening night. As throwaways prepare
"flight tickets" good for "one exciting trip to Saigon, city
of intrigue." In lobby easels and window cards play up
the torrid romance between Alan Ladd and Veronica Lake.
For street ballyhoo hire six boys with a letter of the title
printed on the back of each.
CATCHLINES:
A Dame Designed for Danger . a Guy Geared
for Action . Paths Crossed in Saigon, City of Intrigue
. They Set Out on a Desperate Journey .
Filled With Danger . With Excitement.
It's a Tense, Terrific Story ... Of Men Who Face Death With
a Smile . Refuse Security and Safety . at
War's End . They Were Caught in the Grip of
Torrid Oriental Intrigue . . . There's Spine-Tingling Adventure
. . . And Romance So Hot It Sizzles.
SELLING ANGLES:
"The Hunted '
Belita and Preston Foster, in the toplines, rate the marquee
space and advertising attention. Belita's prowess as a
skater suggests tieups with sporting goods stores and special
one-sheets posted around local skating rinks. The title
and story can be tied up with local police officials through
displays of their man-hunting equipment. Run classified ads
in personal columns such as: "Saxon: I'm running away.
I'm being hunted. Help. Laura," with theatre phone.
CATCHLINES:
You'll Be Gasping for Breath at the End of the Trail ... As
a Beautiful Woman Flees into the Night's Black Shelter . . .
Hiding Her Terrible Secret . . . Rejecting Love for a Life
of Fear.
She Was a Silken Savage . tor a Crime She
Didn't Commit . and Imprisoned by the Man Who
.'
Loved Her .
. Here's Hard-Boiled Realism That Makes You
Gasp . Drama of Life in the Raw . . . The
Story of a Woman Aroused to Deadly Fury.
SELLING ANGLES: "Black Bart" \mir SELLING ANGLES: "Fighting Mad"
Conduct a "Find Black Bart" contest, employing a tall
imn dressed in dark clothes and offering free tickets to the
first ten persons who, seeing him on the street, correctly
identify him. Stage a "still" gunfight in lobby, with cutouts
of Dan Duryea and Jeffrey Lynn, placarded: "Danger! Watch
out for flying lead!" Snipe the neighborhood with "reward"
posters bearing portraits of Duryea. Arrange with libraries
for displays of literature dealing with the period.
CATCHLINES:
Fascinating Technicolor Drama ... A Blistering Story of
the West That Was ... Of "Violence, Love and Sudden Death
. . . It's the Exciting Tale of Man's Love for a Woman .
Pitied Against His Lust for Gold ... A Strange, Compelling
Romance . in the Gunsmoke of Combat.
Black Bart, Highwayman . Blazing Guns to Write
a Torrid Chapter in the^ Early History of the Golden State
... A Man Without a Conscience . Knew No Law
But the Gun in His Hand.
SELLING ANGLES:
"Piccadilly Incident"
Slant your advertising and exploitation campaign to hook
up with earlier offerings which revealed the sturdy British
character during the war years—notably "Mrs. Miniver" and
"In Which We Serve." The plot has an "Enoch Arden" twist
which suggests an essay contest or prizes for the beat news
stories concerning similar true incidents stemming out of
similar situations in the U.S. Desert island sequences indicate
tieups with sporting goods stores on camping equipment,
illustrated with suitable stills.
CATCHLINES:
Filled With Tenderness and Daring .
and
Sentiment ... A Sweeping Panorama of Human joy and
Despair . into a Fabric of Gratifying Warmth .
Realistically Depicting the Quiet, Immense Courage of a
Nation Under Seige . of the Men and Women Who
Fought Back.
You'll Rise to Cheer This Masterpiece of Motion Picture-
Making ... A Triumphant Tribute to the Magnificent Courage
of a Peoole Under Fire . Fouoht and Died . . . Loved
and Hated ... To Keep Their Nation Free.
^.
Capture a prize-ring atmosphere in lobby decorations with
photographs of boxing champions and displays of equipment
such as gloves and punching bags. Don't neglect tieups
with your local newspaper if it carries the "Joe Palooka"
comic strip. In cooperation with merchants, sponsor an
amateur boxing contest among students in high school or
college, awarding a "Joe Palooka" trophy to the winner. A
"boxer" doing "roadwork," with a placard on his back, could
be used in street ballyhoo.
CATCHLINES:
The Winner and Still Champion . . . Yes, It's Joe Palooka
Again on the Screen . Comic Strip Idol of
Forty Million Fans ... In His Most Heart-Warming Film Hit
... A Rousing Action-Romance.
,
. .
.
Here He Is Again . Out of the Comic Strips
Right Into Your Heart Favorite Two-Fisted
Hero . Palooka He's the Kind of Guy Every Girl
Dreams About
. . .
Girl's Boy Friend Every
Mother's Son Vote This His All-Time Best.
SELLING ANGLES:
"Man of Evil"
James Masons popularity should be the keynote of your
campaign. In cooperation with local newspapers, radio stations
and fan clubs, conduct a poll to find the "World's most
"
menacing 'Man of Evil' lobby exploitation, build a
ballot box in advance of opening, asking patrons to name
their choice of "Man of Evil." Place a silhouette cutout of a
cloaked figure in the lobby with copy reading: "The Man of
Evil is coming! Who is he?" Get local authorities to sponsor
a safety campaign based on slogan: "Don't be a Man of Evil
carefully!"
CATCHLINES:
What Is There About Mason That Makes All Women Forget
How Wicked He Is? . . . You'll Know When You See This
... In Him, Women See the Kind of Man They Want ... But
Shouldn't Have!
A Tale of Gripping, Suspenseful Realism ... A Tale of London
After Dark! . Side of Life the Queen Preferred to
Think Did not Exist ... Set in England's Most Colorful Period
of History: The Victorian '70s . Was Never More
Menacing, More Masterful, More Murderous!