Boxoffice-Febuary.07.1948

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. . . And EAKLV/I I iro Suggestions for Selling; Amines for Newspaper and Programs . . That . . And . . Who . .Born . . Woven . , Its . . Their . . Because , . You'll . . Here . . Loaded . . And . . Who . . Used . . There's . . And . . Who . . Who . . Romance . . Even . . . . . . . . . , Back . . . drive . . Don't . . Red-Blooded . . Joe . . Music . . Packed . . Caught . . Every . . You'll . . The . An . . Together . . Springing . . America's For . . Framed . . The . . Mason . . And . . Crammed , . And SELLING ANGLES: "H You Knew Susie" Bolh Eddie Cantor and loan Davis are comedy stars on the radio, a lactor not to be overlooked in exploitation and advertising. Spot announcements in connection with their programs should be obtained. Conduct a contest for imitators of Cantor's blackface singing and Miss Davis' eccentric dancing, with finals on the theatre stage. Offer free admissions to the first dozen girls who prove their first names are "Susie." Music store tieups are indicated on the songs in the film. . . . Folks . . . . . . . . CATCHLINES: Hep Hilarious' Tale leroo . The Who Fumbled Happy He of. Two "Befuddled . Their Way to Fame and Fortune Gaiety Galore . How Could You Ask for More? Let Yourself Go Come the Screen's Biggest Laughs of 1948 lump With Joy Susie Lovable, Laughable Gal When You Know Was the Brains of the Family . . But Knew When Not to Use 'Em It's a Mad, Musical Laugh-Quake. SELLING ANGLES: "A Miracle Can Happen" Sell the all-star cast with splash lobby displays studded with their portraits emphasizing an "entertainment miracle millions of dollars worth of acting talent for one admission price." Use the "miracle"' theme in merchandising tieups, vfiih local stores running "Miracle Bargain Days" during the picture's booking. This stunt might be amplified to include displays of such modern-day scientific "miracles" as television, postwar household appliances and other items. CATCHLINES: It's the Wildest, Wackiest, Most Hilarious Screen Comedy You Ever Heard of AU-Star Sensation Romance . . Excitement . With All Your Favorites in One Great Comedy of Filmdom Smash . Miss the Season's Entertainment Miracle. Here's the Howl-Raiser of 1948 . . . The AU-Star, AU-Laugh, All Funny Comedy That lust Can't Be Topped . . . Loaded With Songs . 'With Romance . to the Hilt With Hilarity. SELLING ANGLES: "Saigon" With the help of your newspaper editor and American Legion, round up local residents who were with the American air force in the orient during the war and invite them as special guests opening night. As throwaways prepare "flight tickets" good for "one exciting trip to Saigon, city of intrigue." In lobby easels and window cards play up the torrid romance between Alan Ladd and Veronica Lake. For street ballyhoo hire six boys with a letter of the title printed on the back of each. CATCHLINES: A Dame Designed for Danger . a Guy Geared for Action . Paths Crossed in Saigon, City of Intrigue . They Set Out on a Desperate Journey . Filled With Danger . With Excitement. It's a Tense, Terrific Story ... Of Men Who Face Death With a Smile . Refuse Security and Safety . at War's End . They Were Caught in the Grip of Torrid Oriental Intrigue . . . There's Spine-Tingling Adventure . . . And Romance So Hot It Sizzles. SELLING ANGLES: "The Hunted ' Belita and Preston Foster, in the toplines, rate the marquee space and advertising attention. Belita's prowess as a skater suggests tieups with sporting goods stores and special one-sheets posted around local skating rinks. The title and story can be tied up with local police officials through displays of their man-hunting equipment. Run classified ads in personal columns such as: "Saxon: I'm running away. I'm being hunted. Help. Laura," with theatre phone. CATCHLINES: You'll Be Gasping for Breath at the End of the Trail ... As a Beautiful Woman Flees into the Night's Black Shelter . . . Hiding Her Terrible Secret . . . Rejecting Love for a Life of Fear. She Was a Silken Savage . tor a Crime She Didn't Commit . and Imprisoned by the Man Who .' Loved Her . . Here's Hard-Boiled Realism That Makes You Gasp . Drama of Life in the Raw . . . The Story of a Woman Aroused to Deadly Fury. SELLING ANGLES: "Black Bart" \mir SELLING ANGLES: "Fighting Mad" Conduct a "Find Black Bart" contest, employing a tall imn dressed in dark clothes and offering free tickets to the first ten persons who, seeing him on the street, correctly identify him. Stage a "still" gunfight in lobby, with cutouts of Dan Duryea and Jeffrey Lynn, placarded: "Danger! Watch out for flying lead!" Snipe the neighborhood with "reward" posters bearing portraits of Duryea. Arrange with libraries for displays of literature dealing with the period. CATCHLINES: Fascinating Technicolor Drama ... A Blistering Story of the West That Was ... Of "Violence, Love and Sudden Death . . . It's the Exciting Tale of Man's Love for a Woman . Pitied Against His Lust for Gold ... A Strange, Compelling Romance . in the Gunsmoke of Combat. Black Bart, Highwayman . Blazing Guns to Write a Torrid Chapter in the^ Early History of the Golden State ... A Man Without a Conscience . Knew No Law But the Gun in His Hand. SELLING ANGLES: "Piccadilly Incident" Slant your advertising and exploitation campaign to hook up with earlier offerings which revealed the sturdy British character during the war years—notably "Mrs. Miniver" and "In Which We Serve." The plot has an "Enoch Arden" twist which suggests an essay contest or prizes for the beat news stories concerning similar true incidents stemming out of similar situations in the U.S. Desert island sequences indicate tieups with sporting goods stores on camping equipment, illustrated with suitable stills. CATCHLINES: Filled With Tenderness and Daring . and Sentiment ... A Sweeping Panorama of Human joy and Despair . into a Fabric of Gratifying Warmth . Realistically Depicting the Quiet, Immense Courage of a Nation Under Seige . of the Men and Women Who Fought Back. You'll Rise to Cheer This Masterpiece of Motion Picture- Making ... A Triumphant Tribute to the Magnificent Courage of a Peoole Under Fire . Fouoht and Died . . . Loved and Hated ... To Keep Their Nation Free. ^. Capture a prize-ring atmosphere in lobby decorations with photographs of boxing champions and displays of equipment such as gloves and punching bags. Don't neglect tieups with your local newspaper if it carries the "Joe Palooka" comic strip. In cooperation with merchants, sponsor an amateur boxing contest among students in high school or college, awarding a "Joe Palooka" trophy to the winner. A "boxer" doing "roadwork," with a placard on his back, could be used in street ballyhoo. CATCHLINES: The Winner and Still Champion . . . Yes, It's Joe Palooka Again on the Screen . Comic Strip Idol of Forty Million Fans ... In His Most Heart-Warming Film Hit ... A Rousing Action-Romance. , . . . Here He Is Again . Out of the Comic Strips Right Into Your Heart Favorite Two-Fisted Hero . Palooka He's the Kind of Guy Every Girl Dreams About . . . Girl's Boy Friend Every Mother's Son Vote This His All-Time Best. SELLING ANGLES: "Man of Evil" James Masons popularity should be the keynote of your campaign. In cooperation with local newspapers, radio stations and fan clubs, conduct a poll to find the "World's most " menacing 'Man of Evil' lobby exploitation, build a ballot box in advance of opening, asking patrons to name their choice of "Man of Evil." Place a silhouette cutout of a cloaked figure in the lobby with copy reading: "The Man of Evil is coming! Who is he?" Get local authorities to sponsor a safety campaign based on slogan: "Don't be a Man of Evil carefully!" CATCHLINES: What Is There About Mason That Makes All Women Forget How Wicked He Is? . . . You'll Know When You See This ... In Him, Women See the Kind of Man They Want ... But Shouldn't Have! A Tale of Gripping, Suspenseful Realism ... A Tale of London After Dark! . Side of Life the Queen Preferred to Think Did not Exist ... Set in England's Most Colorful Period of History: The Victorian '70s . Was Never More Menacing, More Masterful, More Murderous!
: brand ' Main 1 all [i"i'iii,iii-iii • CiasBiiied Ads 10c Per Word, Payable in Advance. Minimum SI. 00. Display Rates on Reque mmm GENERAL EQUIPMENT—USED imy siirplu lilable 1-9050 soundlieails. $323: 50, 65 high intensity Hcrtner. Hoth. gentraturs, piuiel. ballasts, staxtcomplete rebuilt projection, sound as. Simplex, Motiograph, Century, size theatres aiiil drive-ins, $995 s.o.s ma Supply Corp., 449 W. 42nd York 18. avy Duty blowers, ball-bearing III to cfm 50.000 cfm. Air w Hjdraulic drives, two and four speed motors untrols. Immediate delivery. Dealers wanted mil Engineering and Mfg. Co., 519 VVyanhiMtrc this summer at frac- I blower and air-washer and motors, etc., tor airitre. Now in operation. For Gust Constan, Avon Thea- OeVry portable 35mm sound projector complete 'li amplifier and speaker. Late model used little, good as new, bargain. Joseph Vasut, Schulenburg, Te.\. Complete booth equipment. ultraphone soundheads. new amplifiers. Strong intensity la; amp. rectifiers. Write to American Theatr St., Indiana Harbor. Ind. THEATRES FOR SALE Build double parking drive-in theatres under franchise patent No. 2,102,718, reissue No. 22.756 and improvements, patent pending. L'p to 30% more seating capacity with little additional cost. Louis Josserand, Architect. 628 M k M Bldg.. Houston. Tex. We have theatres. Many theatres for sale, worth Investigating. Contact us Immediately. "Joe" Joseph. 1003 Galloway. Phone Yale 2-7650, Dallas, Texas. Theatres for sale. Selected listuigs in Oregon and Washington now available. Write for list. Theatre Exchiuige Co., Fine Arts Bldg., Port- Family theatre Central Texas college town. Om $13,000 profit 1947. $6,500 spent 1947 ii modeling. &isily operated. $25,000 cash. Leal 3422 Kinmore, Dallas. Texas. vldual operation. $10.01 all: or .$1,000 fur Ion A-29o4, 825 Van Brunt Florida theatre. 400 mmi , i iw equipment. Includes building with large u cnt, two stores. Exceptional value, $35,000 irms. Scott Rutherford, 124 Pomegranate Southeast Texas town 2,000. 40 ft. building eluded. 410 seats, latest Simplex booth. Good residence available, $28,600, terms. Leak, 3122 Kinmore, Dallas, Tex. Southwest Oklahoma thriving new theatre, strong 'ommunity interest. Simplex, Ballantyne, eats. Only show small town. $17.50(1. Li erms. Leak, 3422 Kinmore, Imllis, Tex mm THEATRES WANTED Sell Your Theatre Privately. Confidential correspondence Invited. References. Arthur Leak, Theatres Exclusively. 3422 Kinmore, Dallas, Tex. Is your theatre (or sale? Our cash buyers are waiting. We get quick results. Will give you a prompt estimate of your present theatre value Write us today. "Joe" Joseph. 1003 Galloway Phone Yale 2-76S0, Dallas, Texas. Wanted mldd to buy or lease m over 1,500. profitable theatre ii Prefer North Carolina others considered. Full details firs eter Consos, 1317 39th St., Savan E. POSITIONS WANTED lUT 1st of March, pendent chain only. iiiieiiy a .specialty. I. II U.jxoffice, line schoiils. neiii control panel and miisiU'tii- sl:iili-i Sli);hili used. ITice, $469, F.O.B. Dallas, Tex. One DBH 76 Benwood Linze copperoxide rectifier. 65 amp., 230 volt, three ph.ise. Used, but like new. Price, $345, F.O.B. Dallas, Tex, s..iiilmp.t..in Theitre ;! Co., 2010 Jack, S- n Tex. "II Bargain. Will sell ; 495S, Oevela Powers machines, 1, Brenkert lamii- 1 rectifiers, 120 s all. Mary Ann EQUIPMENT WANTED BUSINESS STIMULATORS ;.l>i. Camiiridse. Ohio.
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uciunjB. FINAL BRIEFS IN, AND COURT
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Page 7 and 8: ire. I Starting ( — [ Sage To Rec
Page 9 and 10: Herman Levy, General Counsel for TO
Page 11 and 12: : February i COURT MAY TOSS OUT BID
Page 13 and 14: ^ the bouthwest s Glory Town The ep
Page 15 and 16: in Jii Paramount Following Paramoun
Page 17 and 18: IS rKiUMT, inc lorn YOUR LUCKY DAY
Page 19 and 20: MGM Cutting Sharply On Production C
Page 21 and 22: m Annual MovieAward. . DARRYL F. ZA
Page 23 and 24: House On 92nd Street _j3 Rue Madele
Page 25 and 26: . . . Monogram-Allied I Rocky) . .
Page 27 and 28: CHESTER FRIEDMAN EDITOR HUGH E. FRA
Page 29 and 30: I, Radio, Lobby Contests Inaugurate
Page 31 and 32: COLUMBIA PICTURES OF THE starring D
Page 33 and 34: H.G«WELLS' FANTAsnc Oi/rOFTHfS WOR
Page 35 and 36: «Jli!i5 L Still SERVING Your %^ CU
Page 37 and 38: THOUGHT OR TWO FROM HYGIENIC CORNER
Page 39 and 40: Canadian Productions Readies First
Page 41 and 42: . . New . . Three Top Vancouver Coi
Page 43 and 44: pURE CHART • REVIEW DIGEST • SH
Page 45 and 46: i Twilight " New Year's eve is no t
Page 47 and 48: MAY . ) Woode , [BOXOFFICE BookinGi
Page 49 and 50: I I CHECK RUNNING TIME WITH LOCAL E
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Page 53 and 54: . 8-16-47 ^ Id trade press reviews,
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Page 57: lOp/flfons on Current Productions;
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Boxoffice-Febuary.07.1948

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