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)<br />
Banners measuring 70x15 ieef dressed up the Aldiue<br />
Theatre in Philadelphia to exploit "Unconquered."<br />
The signs have fluorescent cloth lettering which<br />
lacilitates reading at night. R. Bobbins is manager<br />
of the Aldine.<br />
ABOUT IT<br />
Right: Winter did come to Providence. Joe<br />
Samartano, manager of the State, lost no time<br />
letting local citizens find out that "If Winter<br />
Comes" had arrived. Snowbirds planted atop<br />
snow piles throughout the downtown area provided<br />
coincidental verification.<br />
*V-^ . ^' .-... *A '<br />
Left: Window displays<br />
helped exploit<br />
"My Wild Irish Rose"<br />
at the Paramount in<br />
Kansas City for Manager<br />
M. D. Cohn. The<br />
background of still<br />
blowups in color were<br />
featured for the Dennis<br />
Day album of recordings<br />
by the Jenkins<br />
music shop. Most<br />
of the material originally<br />
was displayed<br />
in the lobby, then<br />
taken apart to augment<br />
the current campaign.<br />
40 —382—<br />
At left, an eye catching<br />
flash front, designed<br />
by Art Stanisch,<br />
manager of the<br />
Wisconsin in Milwaukee,<br />
f r<br />
o "Captain<br />
From Castile." Insets<br />
were set<br />
with copy<br />
against dramatic<br />
scene blowups from<br />
film.<br />
background<br />
colorful<br />
with<br />
the A<br />
large cutout title letters<br />
was used for the<br />
overhead banner.<br />
Andre Paleologue, manager of the Rialto<br />
in Alexandria, Egypt, used this 15-fool cutout<br />
of Joe Louis to exploit the recent championship<br />
fight films.<br />
BOXOFFICE Shovraiandiser :: Feb. 14, 1948
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