Boxoffice-Febuary.14.1948

FROM THE FILES OF
^^ Uleard ^^^qo^
T ON CHANEY says getting a laugh takes
twice the time required to make an audience
cry. According to his figures, every
laugh he has gotten on the screen has taken
twice the time in preparation and rehearsal
that his best pathetic scenes have been given.
Actors salaries are the biggest item of
cost
in the production of pictures, according to
the Film Year Book for 1928. With the production
dollar divided, actors receive 29 cents
of it for salaries. The next largest item is
for studio overhead, with a cost of 19 '^ cents.
New sets cost 16 cents of the dollar: directors
and cameramen, 13 cents; scenarios and
stories, 11 cents; locations, 5 cents: new film,
5 cents: costumes, l^j cents.
In distribution branches, 40 cents of every
dollar goes for negatives, 30 cents for distribution
of film in America and foreign
countries, 10 cents for positives, 5 cents for
administration and taxes, and 15 cents for
profits.
Joe Brown, well-known Broadway stage
comedian, is making his motion picture debut
at the FBO Film Booking Office studios in
Hollywood, playing the comedy relief in
"Crooks Can't Win," a melodrama, glorify-
Producers are making
screen tests of New York girls in an effort
to find another Joan Crawford, who reached
popularity through the stage. Metro selected
25 girls, took tests on 16 and selected three.
Other studios are following the example.
CLEflflinG HOUSE
(Continued, from inside back cover)
THEATRE SEATING (Cent.)
1,200 theatre clialrs. % in., wood veneer witb
leather Insert baclis. Good condition, $1.50 ea.,
f.o.b. Cleveland. Available February 1. For information
call L. Kendis, 300 Film Bldg. Phone
PRospect 0784. Oeveland. Ohio.
Before buying artificial leather contact
prices and samples. John P. Morgan Co.,
260 N. 13th St.. Philadelphia 7. Pa.
Theatre seal
8mm film. I,one Stm
Dallas. Tex.
Chairs reupholstered at your theatre without
interrupting your program. All types and color
material available. Factory trained workmen with
twenty-five years experience guarantees all contracts.
Albany Heatre Supply Co., 1046 Broadway.
Albany. N. Y.
Artificial leatherette, 50 in. wide, large color
riuige, $1.25 per yd. Jack McGrath, 1046 Broadway.
Albany. N. Y.
Special. 500 chairs, full upholstered backs and
spring cushion bottoms. Complete with chair
covers, center and end standards. Excellent eondition.
Just removed from Loew's Ohio Theatre
in Cleveland. All or part, $4.25 ea. for quick sale.
Worth much more. Immediate delivery. Also.
2,000 chairs, % in. veneer backs with leatherette
panel inserts and spring cushion bottoms, complete
with center and end standards taken from
Loew's Theatre. Canton. Ohio. These chairs are
in first class condition. $4.50 ea., all or part.
Also. 500 spring cushion bottoms only. Good
condition. $1.25 ea. All prices F.O.B. Cleveland.
Call or urite Universal Theatre Equipment Co.,
1878 E. 18th St. Phones: Superior 3912 or
FAirmount 4958. Cleveland. Ohio.
...has that rich
golden color that
makes 'em buy!
For those states where colored oil
is not sold — vse Simko brand.
By the m-tkers of POPSIT PIUS!
HEARING IS
BELIEVING!
tiS
Simonin of Philadelphia
Attractively Printed
POPCORN BOXES
10c size $ 6.50M
25c size $15.75M
•
Immediate Delivery
Fabian Kontney
609 N. Ashland Green Bay, Wis.
(LsTlWdfeK^i^
THEATRE SPEAKER
SYSTEM
Here's the theatre loudspeaker system -gpu
have been v^aiting for. New for 1948
compact, powerful, with brilliant reproduction
of voice and music. Designed to mee
the exacting requirements demanded fo
sound on film reproduction in your theatre
and especially designed to fit your presen
sound equipment regardless of make
Immediate delivery can be had on these
new low cost two-way loudspeaker systems.
Literature sent upon request. Inquiries
from Dealers and Sound Men
invited.
COLORTONE CO.
SOUTH BEND INDIANA