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. STREET, air conditioned theatres that have JNENOSrATS II raftlels comfDrt here's why: P''") air o?'"*"'"".-; ic; ;.>»PO»ATION OF AMERICA NEW YORK 16, N. T. idjtioning system is better than its air distribution'
SLIMLINE FLUORESCENT LAM PS- A New Lighting Tool With Varied Theatre Uses by R. T. DORSEY Lamp Department, General Electric Co. X HEATRE OPERATORS loiow Well the powcr of lighting to get attention, to create an appropriate, distinctive appearance and mood, and in many other ways to help "sell the show." They know, too, that integrating light and architecture to perform specific functions is more effective than putting in a few scattered fixtures which may become obtrusive and cause discomfort. Today the lighting industry can serve the theatre operator better than ever before with new light sources, new equipment, more complete design data, and competent lighting engineers. SLIMLINE
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TAL NET PAID CIRCULATION OF THIS IS
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A "^ êv 9 7Wbon't worry, Miss Box-
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'^: Y/h7AimZ^. first theatre to sho
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eal growth in the 50-odd years of i
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I I 6 \20TH'FOX UPS 1948-49 OUTPUT
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at least some parts of the agreemen
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AnSWBr to SIMPP Suit ^"°*^^'' circ
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0^^l ^^^vv:^"^ #^S^Xti
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To that memorable list of superb ro
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LOS ANGELES' FOUR MUSIU HALLS UKOSS
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;lio lit. f ' ii i tFlSK attlaiii,
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RKO Rushes Bookings On Mitchum Pict
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i please W IS «4K/j Says the TRADE
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)? .ce It's 'ma rhe Most Famous Sho
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CHESTER FRIEDMAN EDITOR OKOffICi? H
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TOApNGEG-lST '^^^DS «/ COLUMBIA PI
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jJ!!?!en^ First Line Of Setiing
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The James Boys Were Plain Amateurs!
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It . thf week 1 if Pen^Patience and
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Sweet Ballyhoo and Army Tieup Explo
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. . Joseph . . Texas Fred Stein to
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. . . Louis . . . Lena Paul . . Wal
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. . . The . . Lou . . Alfred . . La
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. . The . . Ray lie : PHILADELPHIA
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Philippines Leading 16mm Film Marke
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: September Cleifers STUDIO PERSONN
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$200,000 Lancaster, Calif., Antelop
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. . Gerry . . The . . SEATTLE XJ H.
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. . Charlotte . . Ron . . Manager .
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^J MILWAUKEE pay Schneider was winn
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. . Eddie . . ST. LOUIS piU Thomas
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. . Remodeling . . James . . Constr
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. . D E S MOINES IWrayo Beatty, for
Page 68 and 69: . . . Local . . Tom 2nd COLUMBUS pe
Page 70 and 71: Church and Theatre Live in Harmony
Page 72 and 73: ' LOU I
Page 74 and 75: Dave . . W. CINCINNATI fJTTS. Mary
Page 76 and 77: . . May Fortune . . John . . RKO Ha
Page 78 and 79: . . M. . . The are Total of 45,500
Page 80 and 81: . . Harry . . Sam rMOVIE HOUR W SEA
Page 82 and 83: Heart Award to Tent 23 In Boston Se
Page 84 and 85: . . Howie . . Warren . . Harry . .
Page 86 and 87: ..:=«««Wt**l«W^- CLASSIFIED ADS
Page 88 and 89: . . . Frank . . Jack . . Actors . .
Page 90 and 91: . . . Ben . . . Ernest . . Buddy DA
Page 92 and 93: . . Harry . . "So . . . Texas . . M
Page 94 and 95: NY TIME is a GOOD TIME to read and
Page 96 and 97: Consistently . Top . For Give . . .
Page 98 and 99: . . M. . . Leonard . . Johnny . . M
Page 100 and 101: . . H. . . Romeo . . "Hamlet," . .
Page 102: . . Martin . . The . . The . . Mrs.
Page 105 and 106: i A theatre operator's report on BO
Page 107 and 108: HERE'S HOW TO BEAT A FULL HOUSE lou
Page 109 and 110: ' THE STRONG ftfCTR/C CORPORATION A
Page 111 and 112: SEPTEMBER II. 1948 Vol. XV No. 10 o
Page 113 and 114: Fig. 3. Front of the auditorium, sh
Page 115 and 116: suntan Another new lamp is a onc-wa
Page 117: Booth Firms No. Ace Electric Mfg. C
Page 121 and 122: . . Ballantyne VISIT BOOTHS 70 AND
Page 123 and 124: .MeMM^ ADDED INCOME OPPORTUNITIES F
Page 125 and 126: ' "PAYS FOR ITSELF WHILE IT PAYS YO
Page 127 and 128: I ONLY ^fLLU/LUiîf DELIVERS THE "C
Page 129 and 130: STAND AT DALLAS AIRER IS 'BIG BUSIN
Page 131 and 132: vm Good lighting— a fundamental t
Page 133 and 134: Starxrf the tieater interior In the
Page 135 and 136: Prompt Delivery • Choice of World
Page 137 and 138: INVE5V DON'T INVITE TROUBLE Be sure
Page 139 and 140: WHY V^J WAGNER LETTERS and FRAMES A
Page 141 and 142: Tall, slender tapering, esthetic li
Page 143 and 144: Brfgh+en up, EVERYBODY! WH-for the
Page 145 and 146: iiij %mm>N$ No other item of theatr
Page 147 and 148: I y ^^^mêai^. Go down any "Main St
Page 149 and 150: . NEW . TORONTO, ADLER ,.5v^^^^^'''
Page 151 and 152: MEETING THE UNWELCOME GUEST Fire Pr
Page 153 and 154: Hoff. SIX ADDITIONS TO BALLANTYNE L
Page 155 and 156: deg. or more. The lamps are equippe
Page 157 and 158: lence is achieved, througn tne use
Page 159 and 160: pictured here. The attractive young
Page 161 and 162: PERSONNEL QUIZ: Some Timely Tips on
Page 163 and 164: |uee Theatres Redecorated by Eugeni
Page 165 and 166: w . . . brochure . . brochure . . c
Page 167 and 168: f Dealer Appointments By General Re
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I! )XOFFICE BAROMETER • EXHIBITOR
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BOXOFFICE BookinGuide Sept. 11, 194
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CHECK RUNNING TIME WITH LOCAL EXCHA
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Sf^YOFFirr Ttonlnnniiiria Sent. 11.
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ll CHECK RUNNING TIME WITH LOCAL EX
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I 1 915 '> An interpretative analys
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• 14, ' Mighty , Title bnunib unn
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}pMoas on Currtat Productloas; Expl
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((rim , lamps, ition I e : Willi .
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