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NY TIME is a GOOD TIME to read and use the busy BOXOFFICE CLASSIFIED WANT ADS • Use these speedy little business builders to get quick results at slight cost Buyers meet sellers Employers locate good help Suppliers find a market BOXOFFICE Clearing House More Than 23.000 Subscribers—More Than 100.000 Readers lOc Per Word Per Issue; 4 Insertions for the Price of 3 94 BOXOFFICE :: September 11. 1948
New Etowah Theatre Open in Attalla, Ala. ATTALLA, ALA.—The 1.077-s-'at Etowah Theatre, newest in the chain of nine operated by Amusement Enterprises. Inc.. held its formal opening here Monday i6i. The dedication ceremonies, conducted by the Attalla Civitan and Exchange clubs, followed an open house on Sunday afternoon. Jack Brown, who has been manager of the circuit's Liberty here, will manage the new house. Features of the place included a 14-seat "bawl room," a 100-ton air conditioning unit and 36-inch spacing between rows. Col. Thomes E. Orr of Albertsville is president of Amusement Enterprises. Fire Damages to $50,000 At Moore Haven Theatre MOORE HAVEN, FLA.—Fire damage to the Glades Theatre and the adjoining Schroeder building here has been estimated at $50,000, according to civic officials. Both buildings were owned by Lake Theatres, Inc. of Clewiston and the theatre was leased to Jack Burkette. also of Clewiston. Flames broke out in the projection booth of the theatre and the fire was not brought under control for several hours. An explosion, believed set off by paint fumes, caused the walls of the theatre buildiiig to collapse. Two persons were injured in the fire. New Magnolia Theatre Opens in Albany, Miss. MEMPHIS—The Magnolia Theatre, new Flexer house at New Albany, Miss., was scheduled to open Thursday night i9i. David Plexer said the 900-seater was equipped for television and would be ready to show telecasts when they are started in Memphis next month. FOR GREATER LISTENING PLEASURE DIXIE THEATRE SERVICE AND SUPPLY COMPANY Albany, Georgia "Serving the South" Phone, Wire, Write For Details COMPLETE DRIVE-IN and THEATRE EQUIPMENT THE QUEEN FEATURE SERVICE, INC. I912V2 Moms Avenue Phone 3-8665 BIRMINGHAM. ALABAMA Preopening Mafinee for Children Featured at Coral Gables Trail Receipts Up in Memphis With School Opening MEMPHIS—Memphis first run business is hitting normal again, a survey of attendance shows. There has been a late summer slump which now seems to have disappeared. All city and county schools are open and families with children have returned from vacation resorts. Better Films Council and the Parent- Teacher Ass'n have begun to stress kiddy matinees on Saturday afternoons in suburban theatres. Peabody. Airway. Rosemary and Memphian theatres are showing only councilapproved pictures at these matinees. PTA ladies are serving as hostesses and help take care of children while they enjoy the pictures. All are showing double features. Fred Curd Named Head Of RKO Memphis Office MEMPHIS—Fred Curd, booker at Paramount for nine years and for the past 18 years active in the film business, is now the new RKO office manager here. Curd succeeds another weU-known Filrmow executive, Glenn Calvert, who has been office manager at RKO for the last four years. Calvert, who formerly was on the road as a company salesman, will return to selling. Theatre Damage Is Light GUNTERSVILLE. ALA.—A fire in the projection booth of the Ritz Theatre last Tuesday 131 1 caused only minor damage. The blaze occurred only five minutes after the theatre opened for the day and the few patrons inside escaped without injury, as did Charles Burgess, the projectionist. The flames, which started in a box of film clippings, were extinguished quickly by the automatic sprinkler. The projection equipment was not damaged. That night the picture scheduled for the Palace on Wednesday and Thursday was shown. The Ritz did not open Wednesday because of the damaged film. C. W. Woodall ow^ns both theatres. Howard Waugh a Visitor MEMPHIS—Howard Waugh. former theatreman here, returned for a visit. Waugh for several years was manager of the Warner Theatre zone with headquarters at the Warned in Memphis. Later, he was manager of the Fairgrounds here. Now with United Artists, with headquarters in Miami. Waugh was here with "Pitfall." which was scheduled for opening September 8 at Loew's State. USED THEATRE CHAIRS American or Heywood Veneer Baclc Spring Cushion Type—A-1 Condition Guaranteed $3.50 Each F.03. Albany. New York 10% discount if buyers pick up chairs. ALBANY THEATRE SUPPLY CO. 1046 Broadway Phone 5-S0S5 Albany. New York MIAMI—In a salute to national Youth month. Claughton theatres preceded the formal opening of their new Trail Theatre with a matinee for children. This marked the first time that Miami youngsters had been treated to a theatre opening in advance of adults, officials pointed out. On opening day. children under 12 years of age were admitted free and were shown a revival of Shirley Temple's early film, •Rebecca of Sunnybrook Farm." There were candy and gifts for all the guests. According to preceding advertisements, children were admitted "as long as we have seats for you." Besides the feature picture, cartoon and short subjects were shown. Matinee admissions for adults were 40 cents. For the formal evening opening, "Green Grass of Wyoming" was presented in its first Coral Gables appearance. Claughton preceded the opening of this newest house of the circuit, with a gradually accelerated advertising program, beginning some time before opening date with a line or two at the bottom of the regular space forecasting the coming debut of the Trail. Additional space was devoted to the announcement of the opening as the date drew near, culminating in a splash ad headed: "Claughton Theatres inaugurate September as national Youth month. Special preopening matinee for children." Besides the new Trail. Claughton interests operate the Royal, Embassy and Variety here. Other theatres are being added to the circuit in various locations in greater Miami. GIVES YOU THE BEST VALUE IN SPECIAL TRAILERS I THREE COMPLETEtY| EQUIPPED PLANTS I JIMMY WILSON 1327 S WABASH AVE UJ î^^l^^K ENTERPRISES WILSON MOORE ENTERPRISES, and still offers "A Friendly Service" INC. at 89 Cone Street, N. W. Atlanta 3. Georgia k^ CENT UR Y Projectors • Sound Systems and Complete Drive-In Theatre Equipment Tri-State Theatre Supply 318 S. Second St. Memphis 3. Term. A BOXOFFICE September 11, 1948 SE 95
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TAL NET PAID CIRCULATION OF THIS IS
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'^: Y/h7AimZ^. first theatre to sho
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eal growth in the 50-odd years of i
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I I 6 \20TH'FOX UPS 1948-49 OUTPUT
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at least some parts of the agreemen
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AnSWBr to SIMPP Suit ^"°*^^'' circ
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To that memorable list of superb ro
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LOS ANGELES' FOUR MUSIU HALLS UKOSS
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RKO Rushes Bookings On Mitchum Pict
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i please W IS «4K/j Says the TRADE
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)? .ce It's 'ma rhe Most Famous Sho
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CHESTER FRIEDMAN EDITOR OKOffICi? H
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TOApNGEG-lST '^^^DS «/ COLUMBIA PI
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jJ!!?!en^ First Line Of Setiing
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The James Boys Were Plain Amateurs!
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It . thf week 1 if Pen^Patience and
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Sweet Ballyhoo and Army Tieup Explo
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. . Joseph . . Texas Fred Stein to
Page 44 and 45: . . . Louis . . . Lena Paul . . Wal
Page 46 and 47: . . . The . . Lou . . Alfred . . La
Page 48 and 49: . . The . . Ray lie : PHILADELPHIA
Page 50 and 51: Philippines Leading 16mm Film Marke
Page 52 and 53: : September Cleifers STUDIO PERSONN
Page 54 and 55: $200,000 Lancaster, Calif., Antelop
Page 56 and 57: . . Gerry . . The . . SEATTLE XJ H.
Page 58 and 59: . . Charlotte . . Ron . . Manager .
Page 60 and 61: ^J MILWAUKEE pay Schneider was winn
Page 62 and 63: . . Eddie . . ST. LOUIS piU Thomas
Page 64 and 65: . . Remodeling . . James . . Constr
Page 66 and 67: . . D E S MOINES IWrayo Beatty, for
Page 68 and 69: . . . Local . . Tom 2nd COLUMBUS pe
Page 70 and 71: Church and Theatre Live in Harmony
Page 72 and 73: ' LOU I
Page 74 and 75: Dave . . W. CINCINNATI fJTTS. Mary
Page 76 and 77: . . May Fortune . . John . . RKO Ha
Page 78 and 79: . . M. . . The are Total of 45,500
Page 80 and 81: . . Harry . . Sam rMOVIE HOUR W SEA
Page 82 and 83: Heart Award to Tent 23 In Boston Se
Page 84 and 85: . . Howie . . Warren . . Harry . .
Page 86 and 87: ..:=«««Wt**l«W^- CLASSIFIED ADS
Page 88 and 89: . . . Frank . . Jack . . Actors . .
Page 90 and 91: . . . Ben . . . Ernest . . Buddy DA
Page 92 and 93: . . Harry . . "So . . . Texas . . M
Page 96 and 97: Consistently . Top . For Give . . .
Page 98 and 99: . . M. . . Leonard . . Johnny . . M
Page 100 and 101: . . H. . . Romeo . . "Hamlet," . .
Page 102: . . Martin . . The . . The . . Mrs.
Page 105 and 106: i A theatre operator's report on BO
Page 107 and 108: HERE'S HOW TO BEAT A FULL HOUSE lou
Page 109 and 110: ' THE STRONG ftfCTR/C CORPORATION A
Page 111 and 112: SEPTEMBER II. 1948 Vol. XV No. 10 o
Page 113 and 114: Fig. 3. Front of the auditorium, sh
Page 115 and 116: suntan Another new lamp is a onc-wa
Page 117 and 118: Booth Firms No. Ace Electric Mfg. C
Page 119 and 120: SLIMLINE FLUORESCENT LAM PS- A New
Page 121 and 122: . . Ballantyne VISIT BOOTHS 70 AND
Page 123 and 124: .MeMM^ ADDED INCOME OPPORTUNITIES F
Page 125 and 126: ' "PAYS FOR ITSELF WHILE IT PAYS YO
Page 127 and 128: I ONLY ^fLLU/LUiîf DELIVERS THE "C
Page 129 and 130: STAND AT DALLAS AIRER IS 'BIG BUSIN
Page 131 and 132: vm Good lighting— a fundamental t
Page 133 and 134: Starxrf the tieater interior In the
Page 135 and 136: Prompt Delivery • Choice of World
Page 137 and 138: INVE5V DON'T INVITE TROUBLE Be sure
Page 139 and 140: WHY V^J WAGNER LETTERS and FRAMES A
Page 141 and 142: Tall, slender tapering, esthetic li
Page 143 and 144: Brfgh+en up, EVERYBODY! WH-for the
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iiij %mm>N$ No other item of theatr
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. NEW . TORONTO, ADLER ,.5v^^^^^'''
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MEETING THE UNWELCOME GUEST Fire Pr
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Hoff. SIX ADDITIONS TO BALLANTYNE L
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deg. or more. The lamps are equippe
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lence is achieved, througn tne use
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pictured here. The attractive young
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PERSONNEL QUIZ: Some Timely Tips on
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|uee Theatres Redecorated by Eugeni
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w . . . brochure . . brochure . . c
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f Dealer Appointments By General Re
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I! )XOFFICE BAROMETER • EXHIBITOR
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BOXOFFICE BookinGuide Sept. 11, 194
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CHECK RUNNING TIME WITH LOCAL EXCHA
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Sf^YOFFirr Ttonlnnniiiria Sent. 11.
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ll CHECK RUNNING TIME WITH LOCAL EX
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I 1 915 '> An interpretative analys
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