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Consistently<br />
. Top<br />
. For<br />
Give<br />
. .<br />
. .<br />
. . . Jimmy<br />
. . William<br />
. . Ray<br />
. . Herman<br />
. . Jim<br />
MIAMI<br />
Chirley Modell wore the mermaid costume<br />
created by Universal-International for<br />
"Mr. Peabody and the Mermaid" as a featura<br />
of a swimming pool opening at a downtown<br />
hotel. The outfit was the one used by Ann<br />
Blyth in the film. Technicians made it of<br />
sponge rubber. The picture is due for a mid-<br />
September opening at the Lincoln and Miami<br />
theatres.<br />
Author Philip Wylie, whose wilting commitments<br />
have kept him in Hollywood for<br />
the past few years, is building a home here.<br />
His former home on DiLido island was purchased<br />
by playviTight Larry Schwab . . . Wometco's<br />
Center Theatre was the scene of a<br />
Miss Edison Center beauty contest in which<br />
the winner received a trip to Cuba. A stage<br />
show and a fashion show were added attractions<br />
to the theatre's regular performance<br />
and there was no increase in admission.<br />
Paramount Enterprises has been running<br />
a series of original headings for their newspaper<br />
advertising, including: "Sunday guests?<br />
Family, too? They'll enjoy a Paramount hit<br />
show . fine entertainment<br />
carefully chosen for your taste . a safe,<br />
stay-in-town weekend here's your choice of<br />
fine shows . off 'back-to-work' day<br />
with an entertaining Paramount hit show .<br />
Entertainment you'll enjoy, in cool, refreshing<br />
comfort"<br />
Guy Kibbee, popular film actor who recently<br />
filled an engagement at Paramount's Olympia,<br />
vacationed here and was pictured frequently<br />
in the newspapers sampling all of<br />
.<br />
Miami's best known restaurants . . . Wometco<br />
lead off recent ads in newspapers with special<br />
art and the following statement in large<br />
type: "Wometco Theatres Salute Young<br />
America! The Nation's Youth Is the Nation's<br />
Strength Them Better Guidance<br />
by Doing Things as a Family Unit .<br />
Go to Church as a Family ... Go Fishing<br />
as a Family . . . Select the Proper Picture<br />
and Go to the Movies as a Family. The Family<br />
That Plays Together—Stays Together!"<br />
Sidney Meyer and family have been enjoying<br />
the mountain breezes of Colorado .<br />
Herman Reade, Wometco air conditioning<br />
engineer, gave praise to the Miami Theatre<br />
staff members who have been instrumental<br />
in predetecting and avoiding faults in the air<br />
conditioning equipment Alert and interested<br />
house and equipment checking done by the<br />
theatre's Raymond Nye, J. M. Hodges, Zeb<br />
Blanton and Leon Leonard was cited for<br />
commendation.<br />
Phil Masters, manager of the Ilosetta, called<br />
upon Susan Shearer, owner and director of<br />
a riding school here, to furnish a stand-in<br />
for a personal appearance of "Thunderhead,"<br />
when 20th-Fox's "Green Grass of Wyoming"<br />
opened at the neighborhood house. The handsome<br />
gray, "Melody of Love," substituted<br />
nicely thrilling children and adults before<br />
and after the film opened.<br />
Tax $25 Per 100 Seats<br />
ST. PETERSBURG—Tire new ordinance<br />
regarding occupational taxes recently passed<br />
by the city council sets the tax on motion<br />
picture theatres at $25 per 100 seats or fraction<br />
thereof. Drive-inns pay a flat tax of<br />
$100 regardless of size.<br />
ATLANTA<br />
/"•harlie Clark, Jackpot Quiz sales manager,<br />
left for New Orleans . Ziebell has<br />
taken over the Swan at Norcross, Ga., from<br />
Mr. and Mrs. William Aiken ...CD. Spence<br />
is the new Alabama representative for the<br />
Southern Automatic Candy Co. . . . O. C,<br />
Lam of the Lam Amusement Co., Howard<br />
Schuessler and P. L. Taylor were visitors.<br />
Joe Hackel, owner of the Hackel circuit of<br />
Georgia and Florida theatres, visited briefly<br />
on his way to Jacksonville . . . Pete Rosian,<br />
southern division manager, and Jimmy Fi-ew,<br />
U-I branch manager, left for Florida . .<br />
Mr. and Mrs. William Thornhill, Alabama<br />
theatre owner, and Mrs. W. K. Smith visited<br />
here . Richardson, Astor Pictures<br />
president, left with Mrs. Richardson for a<br />
vacation in Dallas.<br />
Jimmy Hobbs, local Monogram manager,<br />
was back from Tennessee . Silverman,<br />
buyer for the Wometco theatres in<br />
Miami, visited on Filmrow . Partlow.<br />
former U-I branch manager here, opened a<br />
drive-in near Orlando, Fla. . . . Robert Howell,<br />
Astor Pictures, returned from a visit with his<br />
mother in Montgomery, Ala. . . . Jim Wilson.<br />
Wilson & Moore Enterprises, left for Florida.<br />
S. T. Maugham, owner of theatres in Patterson<br />
and Fort Screven, Ga., was confined<br />
to his home in Patterson because of illness<br />
Wilson of Wilson and Moore Enterprises<br />
was on a trip to Florida as was<br />
J mmy Hibbs, Monogram manager.<br />
PROJECTORS<br />
SOUND SYSTEMS<br />
Licensed under Western Electric Co. Patents<br />
Now being installed for<br />
SOUTHERN<br />
EXHISITORS<br />
^Ut^iUuied i4i. tlie South Ixtf . . .<br />
Standard Theatre Supply Co.<br />
215 East Washington St.,<br />
Greensboro, N. C.<br />
Tri-State Theatre Supply<br />
318 S. Sacond St.<br />
Memphis 3, Tenn,<br />
Queen Fea'.ure Service, Inc.<br />
19121/2 Morris Ave.<br />
Birmingham, Ala.<br />
Joe Hornstein, Inc.<br />
714 N. E. 1st Ave.<br />
Miami, Fla.<br />
you/? INDEPENDENT SUPPLY DEALERS<br />
SERVING SOUTHERN SHOWMEN WITH SATISFACTION<br />
96<br />
BOXOFFICE ;: September 11. 1948
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