Boxoffice-March.26.1949

More documents

Recommendations

Info

+ Yes, It's Absolutely EVERYTHING That Everybody Wants for BING
' STEVE BROIDY SALES CAMPAIGN TO BENEFIT THE JIM MOTE FUND Monogram Will Celebrate Chief's 25th Anniversary In Unique Campaign Again demonstrating the motion picture industry's traditional custom of "taking care of its own,'' herewith is announced a campaign unique in the annals of a business which often deviates from the purely commercial approach. A producing company and a trade publication — Monogram Pictures Corp. and BOXOFFICE—are combining their resources to render aid to a small-town exhibitor who recently was the victim of misfortune. HAS A TWOFOLD PURPOSE The twofold purpose of the campaign is partially explained by its title: THE STEVE BROIDY 25TH ANNIVER- SARY DRIVE MOTE FUND. FOR BOXOFFICE'S JIM Recently the 210-seat Gem Theatre, owned and operated by Mote in Sterling. Okla.. was completely destroyed by fire—and there was no insurance. Mote definitely was out of business as an exhibitor, with no prospect of being able to resume. A few days later, BOXOFFICE published a news item concerning the Gem Theatre fire and the circumstances surrounding it. And then a remarkable thing happened, something that reaffirmed the fact that show business has a heart and soul: One theatre operator, reading of Mote's plight, forwarded a one-dollar bill to BOX- OFFICE with the remark that if every one of the more than 23,000 BOXOFFICE subscribers in the U.S. and Canada would contribute the same amount, it would not take long to "help Jim and his wife back into show business!" The idea caught on. Contributions began to pour in from people in all branches of the of which on March 31 is announced in this industry, all eager to help in alleviating the issue, an explanatory footnote as concerns the campaign and its genesis is necessary. plight of the theatreman. Money was received from actors and theatre employes as The Jim Mote Fund is not being started well as those connected with exhibition and from scratch at this point. As regular BOXdistribution, until the Jim Mote Fund OFFICE readers are aware, contributions to amounted to approximately $2,000. COMPANY OFFERS HELP the fund have been coming in ever since September 1948. only a few weeks after an unlucky Thus was born the idea for the present Friday the 13th blaze in August de- campaign. stroyed Mote's 210-seat Gem Theatre in Sterling. To give concrete form to the wide interest Okla. To refresh memories and to bring already manifested in the rehabilitation of the fund's history up to date, here are the Jim Mote as an exhibitor, President Steve Broidy of Monogram and Allied Artists suggested highlights: Early in September Mote, in a contribution BOXOFFICE'S The Exhibitor Has His Say to Ben Shlyen, editor and publisher to department, sent his fellow showmen a reluctant of BOXOFFICE, a plan whereby Broidy's companies would raise the major part of the farewell message, disclosing that his funds necessary for the rebuilding project. theatre had burned to the ground. Said Monogram's billing and collections drive, Mote: in celebration of Broidy's 25th "I don't see any chance of rebuilding so I as indicated, is year in the motion picture industry, and will guess we're out of business." run for 13 weeks, beginning March 31. The A prompt two weeks later came an entirely company will allot to the Jim Mote Fund a spontaneous contribution from W. H. percentage of the increase over normal estab- Hoffman, operator of the Lamar Theatre in 111., Arthur. who enclosed $1 and suggested lished for every exchange center in the United States, and has guaranteed a minimum of $5,000 as its contribution. BOXOFFICE will turn over a percentage of the amount received for advertising in Campaign Highlights The .Medium: STEVE BROIDY 25TH ANNIVER- SARY DRIVE FOR BOXOFFICE'S JIM MOTE FUND. The Beneficiary: Exhibitor Jim Mote, whose Gem Theatre in Sterling, Okla., was recently destroyed by fire—with no insurance. The Purpose: To raise funds for rebuilding Mote's 210-seat theatre through a Monogram- Allied Artists billing drive. The Participants: Monogram and its sales force; BOX- OFFICE and its readers. The Duration: Thirteen weeks i March 31-June 30i. The Prizes: Big cash awards and important merchandise gifts to exhibitors taking part in the drive. this section and in smaller sections to follow weekly throughout the contest, in addition to the amount already received from readers. All funds raised will be presented to Mote as a gift, and it is thought that the I (it ^1 may reach $10,000. Differing from other contests of this description. Monogram's Steve Broidy drive will award prizes to exhibitors participating in the campaign, as well as to winning exchanges. Exhibitors will be divided into three classifications—circuits, booking combines and independent showmen—and prizes will be given in each classification in each exchange area, as well as other prizes awarded on a national basis. The greater part of these awards will be in cash, but the list of minor prizes will also include watches, electric shavers, sets of golf clubs, clgaret lighters, pen-and-pencil sets, humidors and other useful articles. The prizes will go to the exhibitors or organizations whose total bookings played and paid for during the campaign are the greatest in their respective areas and classifications A system of points will be set up for Allied Artists productions, and for various categories of Monogram product, such as topclassification pictures, series releases and westerns. As soon as returns begin to come in. a weekly tabulation of standings will be carried in these pages. On completion of the new theatre in Friday the 13th Theatre Fire Industry Into In amplification of the STEVE BROIDY 25TH ANNIVERSARY DRIVE FOR BOX- OFFICE'S JIM MOTE FUND, the launching that the Motes would be able to rebuild if each of BOXOFFICE'S more than 23.000 subscribers would contribute a like amount. Exhibitors, explained Hoffman. "like to feel Sterling, plans call for its opening to be celebrated via a premiere to be attended by screen stars and executives, the ceremonies calling for participation by the Variety Clubs and other film organizations. Stirred Lending Hand to Motes that we enjoy a form of brotherhood or fraternalism unique from other forms of business ..." Thereafter the drive gained momentum through the columns of BOXOFFICE'S The Exhibitor Has His Say department. Contributions ranged from Hoffman's suggested $1 minimum to as much as $200. They came from fellow-exhibitors, from representatives of allied industries, from equipment and supply firms, from Hollywood acting talent, and from the general public. At this writing BOXOFFICE is holding approximately $2,000 in its Jim Mote Fund, with the expectation that through the Steve Broidy 25th Anniversary drive that amount will be built up to perhaps as much as $10,000. There's no doubt, incidentally, as to how Mote himself feels about the straight-fromthe-heart generosity displayed by other members of the far-flung show business family. In a recent letter to Hoffman, who started the whole thing. Mote had this to say: "You can't Imagine our feelings when we unexpectedly ran across your article till the Sept. 18 1948 issue of BOXOFFICEi: that people you've never met. whom you know nothing about, are Interested in you! Whether anything ever comes of it or not. even If yours Is the only dollar sent in. you'll never know how much we appreciate vour t hought fulness BOXOFFICE March 26. 1949 15
Page 1 and 2: TOTAL NET PAID CIRCULATION OP THIS
Page 3 and 4: TURE LEADERSHIP! UNE :oming GARDEN
Page 5 and 6: ir FO R t A STEfc IS.' j.; ALL-TIME
Page 7 and 8: — the Ij-'ulsc t'/ the , I lotion
Page 9 and 10: , ACADEMY AWARD WINNERS: Best Pictu
Page 11 and 12: U ot'*9 Dv\n9 s Xoot &o%° r «\ce
Page 13: The Happy Easter Attraction at Radi
Page 17 and 18: Steve Broidy Story: Salesman at 20,
Page 19 and 20: LINE-UP IN MONOGRAM HISTORY! TOP-GR
Page 21 and 22: Sales Force of Veterans Active in B
Page 23 and 24: PARAMOUNT FORMULA EVOLVES FOR DEALI
Page 25 and 26: READING AND HEARING ABOUT! 10 Savag
Page 27 and 28: dfiiifi7^>v dldatap/- SHE'S GIVING
Page 29 and 30: x . 1 2/l Per cen 'vl"liel L. Rowle
Page 31 and 32: 11 mum U^* 1 1_W^__ - four stars an
Page 33 and 34: - J m " CAPITOL THEATRE NEW YORK CI
Page 35 and 36: ^^MHailMHMBHHHiMH Portrait the Payo
Page 37 and 38: Senator Not Worried About Tele Trus
Page 39 and 40: CHESTER FRIEDMAN EDITOR HUGH E. FRA
Page 41 and 42: : March Syracuse U. Selects Freshma
Page 43 and 44: Two-Page Ad Contesi On Tap Roots 1
Page 45 and 46: promoted Big Civic, Radio Plugs Pro
Page 47 and 48: i utpolng i pounds . civ Theatre Di
Page 49 and 50: i ivern-on-the-Green. . . Selma . .
Page 51 and 52: : Much . Harold . . . . . . Paul .
Page 53 and 54: Romance Reissue Date Ad Bill Killed
Page 55 and 56: HOLLYWOOD PRODUCTION Hollywood Offi
Page 57 and 58: ' — April Release Slated For 'Hom
Page 59 and 60: . . . The . . Due . . The Martha 6
Page 61 and 62: LOS ANGELES parents of a baby girl,
Page 63 and 64: Midcentral Allied Exhibitors at Pop
Page 65:
. . . . Peter . . Annetta . . Rosem
Page 68 and 69:
ROLL TISSUE
Page 70 and 71:
. . . Add . . Frank . . and . . . H
Page 72 and 73:
. . Bert —— Parking Meter Tilt
Page 74 and 75:
. . . Manos . . Joe . . . James . .
Page 76 and 77:
. . . Del . . Harold . . Jack . . D
Page 78 and 79:
. . Jack . . . Franklin . . Morris
Page 80 and 81:
. . The . . Embassy, . . Henry . .
Page 82 and 83:
. . John . . Doris . . . George . .
Page 84 and 85:
. . Henry . . Irene LYNN n petition
Page 87 and 88:
— EARLY OPPOSITION SQUELCHES TEXA
Page 89 and 90:
Lubbock Airer Open Despite Cold Wav
Page 91 and 92:
. . Alfred . . Lloyd . . William DA
Page 93 and 94:
Dallas Showfolk Wear the Green! Rep
Page 95 and 96:
MGM Wins Dismissal In Charlotte Sui
Page 97 and 98:
Audie Murphy Misses Gay Miami Premi
Page 99 and 100:
Charlotte Theatre Rebuilding Starte
Page 101 and 102:
Memphis Area Ozoners Opening New Se
Page 103 and 104:
Col. Cooper Retires From Music Grou
Page 105 and 106:
' -V THE ROXY THEATRE Saskatoon, Sa
Page 107 and 108:
. . . . Variety Show Misses Sellout
Page 109 and 110:
. . Jack . . . . three Head of Audi
Page 111 and 112:
BOXOFFICE BAROMETER • EXHIBITOR H
Page 113 and 114:
• RKO — educational and everyon
Page 116 and 117:
i I D FEATURE CHART CHECK RUNNING T
Page 118 and 119:
FEATURE CHART CHECK RUNNING TIME WI
Page 120 and 121:
1-29-49 REVIEW DIGEST and Alphabeti
Page 122 and 123:
SHORTS REVIEWS — Opinions on the
Page 124 and 125:
. . . The . . . Glenn . . Now . . S
Page 126 and 127:
EXPLOITIPS Suggestions for Selling;
show all

Boxoffice-March.26.1949

Create successful ePaper yourself

Delete template?

Save as template?