Boxoffice-March.26.1949

THE NATIONAL FILM WEEKLY
PUBLISHED IN
NINE SECTIONAL EDITIONS
BEN SHLYEN
Editor-in-Chief and Publisher
(AMES M. JERAULD Editor
NATHAN COHEN Associate Editor
JESSE SHLYEN Managing Editor
IVAN SPEAR
Western Editor
FLOYD M. MIX Equipment Editor
RAYMOND LEVY General Manager
Published Every Saturday by
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PORTLAND. ORE.-Edward Coaan. Nortoma Hotel.
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IN
CANADA
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Walnut 5519
ST. JOHN-116 Prince Edward St., Wm. J. McNulty.
TORONTO-R. R. No. 1, York Mills, Milton Galbraith.
VANCOUVER—411 Lyric Theatre Bldg., Jack Droy.
V1CTORIA-938 Island Highway, Alec Merriman.
WINNIPEG—The Tribune, Ben Lepkin.
Member Audit Bureau of Circulations
OXOFFICE
MAGNIFICENT MOVE
«. •ALES campaigns honoring a company executive
are no novelty in this business. But the one announced
in this issue to celebrate Steve Broidy's silver anniversary
strikes a new note. While, as in all such drives, the purpose
is to increase picture sales and bookings. Monogram is making
the celebration honoring its president the occasion for
helping an exhibitor—a little fellow—to get back into the
The story of Jim Mote and the misfortune that befell him
and his family when his little Gem Theatre at Sterling, Okla.,
was destroyed by fire last August, without benefit of insurance,
is pretty well known to readers of The Exhibitor Has His
Say department of BOXOFFICE. The manner in which a
fellow exhibitor, located nearly 1,000 miles from Sterling, suggested
through the columns of that department that a Jim
Mote Fund be started with his contribution thereto, and how
this took hold is one of the great human interest stories of the
industry. Some of the letters accompanying contributions are
heartwarming.
When Steve Broidy suggested to us that he would like
to be of substantial assistance to the Jim Mote Fund, this
interest was, naturally, welcomed. In making Jim Mote the
beneficiary, as it were, in the sales campaign through which
his company is honoring him, he is doing a magnificent thing.
BOXOFFICE feels it has been privileged to have been the
means through which the Mote Fund was motivated. The
credit all belongs to the good-hearted industry people, from
the top echelons to the lowliest ranks, who, in a good cause,
extended a helping hand to a fellow in distress. This is but
further evidence that the motion picture industry not only participates—and
with excellent account—in causes external, but
that it also believes in taking care of its own.
We felicitate Steve Broidy on the occasion marking his
twenty-fifth year in the industry. He has come a long way
from salesman to president of one of the leading independent
producing and distributing firms in whose interests and progress
he has acquitted himself well. And we congratulate and
thank him for his generous move in extending such munificent
aid to the Jim Mote Fund. To this BOXOFFICE will add its
own substantial contribution.
Monogram deserves the support of every exhibitor in this
heartening endeavor. All good wishes, Steve Broidy!
Entered as Second Class matter at Post Office, Kansas City, Mo.
Sectional Edition, S3 00 per year; National Edition. $7.50
Vol. 54 No. 21
MARCH 2G. 1949