Boxoffice-March.26.1949

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Theatre Construction, Openings and Sales CONSTRUCTION: Denver—Work to start about April 19 an 950-seat theatre in Park Hill district for unnamed builder. Denver—Federal Theatre, $75,000 remodeling job, planned by Civic Theatres, Inc., 2144 Champa, Denver—Gothic Theatre, $100,000 remodeling job, g'.anned by Atoz Amusements, Inc., 2165 Broadway, enver (Atlas Corp. subsidiary). Denver—New theatre planned at 14th and Kearney by Dave Cockrill ol the Denham Theatre, 635 18th St.. Denver. Denver—Downtown theatre in early planning stages by Fox Intermountain. Englewood. Colo.— 1.000-seat theatre planned by Atoz Amusements, Inc., 2165 Broadway, Denver. Hayward. Calif. — $100,000 theatre under way. spring opening set. lor Golden State Theatres, 995 Market St., San Francisco. San Diego. Calif.—New drive-in under way for Ward Fitzpatrick. San Diego—New theatre planned, 630 seats, for Rumi Swanson. Walter See, architect. Beverly Hills. Calif.— 1,300-seat theatre under way tor Alex Schreiber Hichland. Wash.— 1,200-seal theatre for Midstate Amusement Corp. planned at atomic bomb project. Dallas. Tex.— 1.500-seat theatre, costing $175,000- $200,000, to open in July or August lor Interstate Theatres, under way or. Forrest avenue. Brownsville, Tex.—Majestic Theatre, I 450 seals costing $175,000-$200,000. under way for Interstate Theatres, to open in September. Arlington. Tex.—Construction under way on 1 000- seat, $150,000 theatre for Interstate Theatres. Waterford. Conn.— Dnve-in, 750 cars, under way by Waterford Theatre Corp., Michael Radin, president; William Rabinowitz, vice-president, both ol Hartlord. To be completed by May 15. Bloomiield, Conn.—New drive-in in early planning Mid-spring opening planned. Brockton. Mass.-Tentative April start planned on $700,000 renovation ol City Building .to theatre-super market lor Main Street Realty Corp., Morris Pouzzner ol Boston William Riseman Associates, Boston, Plainlield. Iowa—Legion Hall, renovated, remodeled lor theatre by Mrs. Florence Mason and Son Robert Marshalltown. Iowa—H N. Schrodt has taken over construction ol 500-car drive-in started by fatherin-law A. A Jones Dubuque. Iowa—600-car drive-in planned by Tri- States Theatre Corp. Pipestone. Minn.—$100,000 drive-in to start soon lor Pipestone Amusement Co., subsidiary ol Manslee Harrisburg. Pa.—Ground broken for Mark Rubinsky circuit house to open in September. B. A. Starr, architect. Morenci. Mich.—Skyline Drive-ln, 200 cars, under way lor D Lee McLain ol Morence. To open in June Fairmont. W. Va.--Twilight Drive-In, 300 cars unon route 73, lor E. G. Reynolds. Fairmont. W. Va—500-car drive-in planned by Ted Laskey ol Brownsville and Uniontown Pa. Ulfington W Va.-90-car drive-in on route 73 for Woodrow Lemley ol Core. Memphis. Tenn.— Application filed for permission For Rent, Or Sale Lease to build $100,000 brick theatre on Macon road by Manny Delugach. Cartersville. Ga.— Drive-in, 200-300 cars, under construction by J. W. Harris. Douglas. Ala.—New 500-seat theatre planned here by Amusement Enterprises, Inc., ol Alberlville, Ala. Architect, Charles H. McCauley, Birmingham, Ala. Jacksonville. Fla.—Drive-in under way lor Central Amusement Corp. Albertville. Ala.—500-car drive-in, costing $75,500, for Marshal Drive-In Theatres, Inc., near completion. Owners are Cullen B. Goss, A. W. Hammonds and W. W. Hammonds jr. of Fylle, Ala. Cambridge. Ohio—Drive-in, 500 cars, on route 216 lor CSB Amusement Co., in planning stage. Hoganville. Ky.—Stadium-type theatre, 750 seats, under way lor Andy Anderson, Hartford, Ky., B. F. Churchill & Son, Knoxville, architect. Franklort. Ind.— 500-car drive-in under way for Harry W. Ziegler between Frankfort and Lebanon. Opening set for May 1. OPENINGS: Tyler. Tex.—Drive-in, 400 cars, opened March 25. Athens. Ohio—Valley Drive-In, to open April 15 lor Frank Nolan. Bakersfield, Calii.—9 Drive-In, 700 cars, $200,000, opened by Lloyd Miller, Joe and Bill Gannon and Owen Clark. Kaslo, B. C—Musicland Theatre, 150 seats, opened by Tom Herrington. Menominee. Wis.—State Theatre, opened by George Miner ol Miner Amusement Co. and Harold Chiamson. Eustis, Fla.—Movie Garden Drive-In, 440 cars, opened by Golden Triangle Enterprises. E. J. Wirfs and Lloyd Hossler of Eustis, W. F. Austin and W. F. Austin jr., and E. A. Austin of Umatilla. SALES: Nanton. Alta.—Broxy The Archibald, Newmarket, Ont.—Strand, 400 seats, to Canadian Wallaceburg. Ont.—Alexander to Allen Premiere Theatres. v Kansas City, Mo.— Central Theatre to A. C. Wooten by Arthur Burke. Page, Neb.—Page Theatre, sold effective April 15, to R. V. Fleming, owner ol Lynch, Neb., theatre, by James Voehl. Pine Bluff. Ark—Alamo Theatre to L. E. Woodfield by W. G. Clarke. Denton. Tex.—Plaza Theatre to C. O. Simmons by R. B. Dicus. Faust. N. Y.—Adirondack Theatre to Francis Goddard by Harry Savett. New York, N. Y.—New Europe, First Avenue and 79th street, bought by Ida Levay and Morris Kelter. Baltimore. Md.—Watersedge Theatre to Oscar Boccuti by Eddie Perotka. Irondale. Ala.—Princess Theatre to Hoyt L. Scott by W. Ha Fisher. Ark.—Fisher Theatre H. Pestor by Paul Glenn. tss, to Fred T. McLendo jr., Hazelhurst, Miss., by Douglas Thrall. White Hall. La.—White Hall Theatre to E. J. Picore by J. A. Loupe jr. Zwolle. La.—Mack Theatre to L. V. Jameson by Mack Jarrett. Brantlord. Ont.—Drive-in to A. C. Cowan and Associates of Toronto by Sunset Theatres. Preston, Ont.—Drive-in to A. C. Cowan by Sun- Defiance. Ohio—Defiance Drive-in to Willie rmd Elsie Logan by Mr. and Mrs. Charles Brinkn Albany. Ind.—Albany Theatre to Dr. Puterbaugh by Dr. Hurley, local physicians. Newark. N. J.—Strand Theatre to Theodore Krasner by Lucian Feldman. Kingsberg, Hughes Discuss RK0 Deal NEW YORK—Malcolm Kingsberg, president of RKO Theatres, said he discussed the purchase of Howard Hughes' 24 per cent interest in the new theatre company with Hughes while he was on the coast. Under the terms of the consent decree to be voted on by the RKO stockholders in Delaware March 28. Hughes must surrender his shares in either the new picture or new theatre company. He will dispose of the theatre shares. Kingsberg said he has been trying to reach an agreement with Hughes for himself and "some friends." He did not say who the friends were. When Hughes bought the RKO stock from Floyd Odium of the Atlas Corp. last summer, he gave Odium an option to meet the best price offer that will be made for the theatre shares. Odium has an option to buy the stock for $4,500,000. if no better offer is made. So far, Kingsberg said price has not been discussed. This will come up after the reorganization plan has been approved by the stockholders. At that time he also may name his associates in the negotiations. Kingsberg added that if a deal is made, the circuit will be kept intact. There have been reports that several New York exhibitors are interested in acquiring the 40-odd theatres operated by RKO in the metropolitan area. The decree will permit RKO to run a wholly-owned circuit of approximately 108 theatres after it sells its interest in 230 theatres now operated with partners. Nearly half of these are with the Butterfield interests in Michigan. Monogram-AA Net Drops; Gross Is Increased HOLLYWOOD—Monogram and Allied Artists showed a consolidated net loss of $264,- 892 for the 26-week period ending Jan. 1. 1949, it was reported by President Steve Broidy. who is currently in New York on company business. The loss was computed after incorporating the estimated refund of prior years' federal income taxes under the loss-carryback provisions of the internal revenue code. Figure compares with a net loss of $31,569 for the 26 weeks ending Dec. 27, 1947, computed on a similar basis. Monogram-AA's gross income, after eliminating inter-company transactions, for the 26 weeks ending Jan. 1, 1949, amounted to $5,647,503, as compared with $4,493,218 for the 26 weeks ending Dec. 27, 1947. Now operating as first-run house. New England theatre, large city, main street, air conditioned, 800 seats. Box 315, BOXOFFICE, 9 Rockefeller Plaza, New York 20, N. Y. EL Has 400 'Tulsa' Dates NEW YORK—Eagle Lion has set more than 400 day-and-date engagements for Walter Wanger's "Tulsa" in the southwest during the week following its opening in Tulsa April 13. The number will probably be increased by other circuit and independent houses tied into the regional openings, according to William J. Heineman, vice-president in charge of distribution. Screen Guild Home Offices Now in San Francisco HOLLYWOOD—Effective March 21, the homeof f ices of Screen Guild Productions were transferred to San Francisco from their previous headquarters here. President Robert L. Lippert said that F. A. Bateman, general sales manager, and Jack Leewood, director of advertising and publicity, will continue their operations at their present Hollywood offices. BOXOFFICE :: March 26. 1949
CHESTER FRIEDMAN EDITOR HUGH E. FRAZE Associate Editor PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN Z-ion and Z-coo Two incidents which have come to our attention during the past week point up the tremendous job of public relations which is a daily routine for theatremen. They also point up the steadily increasing- part theatres play in the welfare of the community. Joe Rembrandt, manager of the Center Mayfield Theatre, Cleveland Heights, Ohio, has Brotherhood as well as goodwill firmly implanted in the minds of local theatre habitues. In 1947, Father H. Reginald Mc- § Cormick asked Rembrandt if the theatre auditorium could be used for Sunday masses until the parish could build its own church. The answer was a hearty affirmative plus the assurance that no payment would be accepted for the privilege. Four masses have been conducted at the theatre every Sunday for the last two years. The church editor of the Cleveland Press, commenting in his column recently, stated: "The theatre makes an admirable church. I arrived early and found the playhouse in immaculate order. The management provides extra lighting fixtures and the house had all the dignity of a place of worship, including a temporary' altar on the stage surrounded by draperies of good || Neiman-Marcus Merchandising Aid Makes Red Shoes' Dance in Dallas Jim Preddy, manager of the Telenews Theatre, Dallas, developed a full scale exploitation campaign for "The Red Shoes." Preddy arranged an excellent tieup with the exclusive department store, Neiman-Marcus. The store ran two large co-op ads, one advertising its specially designed Ballerina handkerchief doll, the other featuring the Stevana line of jewelry inspired by the title of the picture. The store devoted one of Its prominent windows to the picture booking at the Telenews and featured several Interior displays of red shoes, jewelry and handkerchief dolls. During the entire run of the picture, manikins who appear at the store's weekly fashion luncheons wore articles of apparel suggested by the picture, with the theatre coming in for prominent plugs before hundreds of Dallas women. Neiman-Marcus also planted stories and art in 150 retail trade publications which helped to exploit national as well as local playdates. Preddy tied up with Sanger Bros, for a full-page two-color newspaper ad which Included still reproductions and selling copy for the Telenews engagement. The same store used a quarter-page ad in the local dailies on Ballerina perfume, with theatre credits. One window and two large counter displays further helped publicize the playdates. W. A. Green & Co. used a full-page newspaper ad, a full window and two counters as the result of a tieup. Volk Bros, tied in with a 7-column ad, and several other leading stores were promoted for window displays and newspaper co-op ads. Preddy scored an official first with the Dallas public library which permitted window cards and leaflets to be displayed on Its counters and on the bulletin board. Similar leaflets and cards advertising the Telenews engagement were placed in local schools. Theatre Guild subscribers, cultural groups, women's clubs, music clubs, teachers and PTA units received announcements of the engagement through circular letters. Preddy also tied up for the distribution of 25,000 student tickets at colleges, high schools, grade schools and dancing schools. All Interstate houses affiliated with the Telenews ran cross plug trailers. Preddy erected a 14-foot cutout of legs wearing red shoes atop the Telenews marquee. Liberal radio plugs were obtained from radio commentators over local outlets. The Morning News and Daily Times Herald each ran two separate feature stories on "Red Shoes." Another tieup which contributed to the general success of the campaign, and to boxoffice business, was the distribution of leaflets containing mail order forms for ticket reservations. These were inserted in programs distributed at the Dallas Symphony orchestra concerts and at the Melba Theatre during the run of "Man and Superman." The other incident is reported from Oklahoma City where city officials were faced by the dilemma of a zoo without an elephant Donations to replenish the elephant supply were slow coming in. Being a Warner Theatre executive. Marcel Brazee realized how important the youngsters of today are as potential future theatre patrons. He proposed a special kid show to implement the elephant fund, and offered the Midwest Theatre. The show was successful. The fund was exceeded. The kids will now get to see an elephant at the zoo. And Brazee has reason to believe that the memories of the youngsters for years to come will be as unforgettable as the pachyderm which his own thoughtfulness has helped supply. Woman Manager Is in Community Swing Inspired by theatremen in so many communities throughout the country who serve in political, charitable and civic organizations, Mollle Stickles, manager of the Loew- Poli Palace, Merlden, Conn., has been actively participating in local community affairs and advantageously serving to publicize her theatre. During Brotherhood week. Miss Stickles served as honorary co-chairman with Mayor Howard Houston of Merlden. She Is an active member of the Junior Women's club and handles publicity for the Merlden Community Theatre, also serving on the group's executive board. Miss Stickles played an Important role in the recent Chamber of Commerce membership drive, earning front-page stories in both the Record and the Journal, attesting to the fact that it was the first time a woman had served actively for the Chamber of Commerce. During the recent March of Dimes drive. Miss Stickles served as special activities cochairman. She Is on the board of directors of the local YWCA as teen-age advisor, and serves as advisor to the senior class of the Merlden High school. During Girl Scout week, she handled all details of the celebration In the city. Her extracurricular activities In these various affairs have built up a tremendous amount of goodwill In the community and. as Miss Stickles points out, have been Instrumental in helping to hold up theatre receipts.
Page 1 and 2: TOTAL NET PAID CIRCULATION OP THIS
Page 3 and 4: TURE LEADERSHIP! UNE :oming GARDEN
Page 5 and 6: ir FO R t A STEfc IS.' j.; ALL-TIME
Page 7 and 8: — the Ij-'ulsc t'/ the , I lotion
Page 9 and 10: , ACADEMY AWARD WINNERS: Best Pictu
Page 11 and 12: U ot'*9 Dv\n9 s Xoot &o%° r «\ce
Page 13 and 14: The Happy Easter Attraction at Radi
Page 15 and 16: ' STEVE BROIDY SALES CAMPAIGN TO BE
Page 17 and 18: Steve Broidy Story: Salesman at 20,
Page 19 and 20: LINE-UP IN MONOGRAM HISTORY! TOP-GR
Page 21 and 22: Sales Force of Veterans Active in B
Page 23 and 24: PARAMOUNT FORMULA EVOLVES FOR DEALI
Page 25 and 26: READING AND HEARING ABOUT! 10 Savag
Page 27 and 28: dfiiifi7^>v dldatap/- SHE'S GIVING
Page 29 and 30: x . 1 2/l Per cen 'vl"liel L. Rowle
Page 31 and 32: 11 mum U^* 1 1_W^__ - four stars an
Page 33 and 34: - J m " CAPITOL THEATRE NEW YORK CI
Page 35 and 36: ^^MHailMHMBHHHiMH Portrait the Payo
Page 37: Senator Not Worried About Tele Trus
Page 41 and 42: : March Syracuse U. Selects Freshma
Page 43 and 44: Two-Page Ad Contesi On Tap Roots 1
Page 45 and 46: promoted Big Civic, Radio Plugs Pro
Page 47 and 48: i utpolng i pounds . civ Theatre Di
Page 49 and 50: i ivern-on-the-Green. . . Selma . .
Page 51 and 52: : Much . Harold . . . . . . Paul .
Page 53 and 54: Romance Reissue Date Ad Bill Killed
Page 55 and 56: HOLLYWOOD PRODUCTION Hollywood Offi
Page 57 and 58: ' — April Release Slated For 'Hom
Page 59 and 60: . . . The . . Due . . The Martha 6
Page 61 and 62: LOS ANGELES parents of a baby girl,
Page 63 and 64: Midcentral Allied Exhibitors at Pop
Page 65: . . . . Peter . . Annetta . . Rosem
Page 68 and 69: ROLL TISSUE
Page 70 and 71: . . . Add . . Frank . . and . . . H
Page 72 and 73: . . Bert —— Parking Meter Tilt
Page 74 and 75: . . . Manos . . Joe . . . James . .
Page 76 and 77: . . . Del . . Harold . . Jack . . D
Page 78 and 79: . . Jack . . . Franklin . . Morris
Page 80 and 81: . . The . . Embassy, . . Henry . .
Page 82 and 83: . . John . . Doris . . . George . .
Page 84 and 85: . . Henry . . Irene LYNN n petition
Page 87 and 88: — EARLY OPPOSITION SQUELCHES TEXA
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Lubbock Airer Open Despite Cold Wav
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. . Alfred . . Lloyd . . William DA
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Dallas Showfolk Wear the Green! Rep
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MGM Wins Dismissal In Charlotte Sui
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Audie Murphy Misses Gay Miami Premi
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Charlotte Theatre Rebuilding Starte
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Memphis Area Ozoners Opening New Se
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Col. Cooper Retires From Music Grou
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' -V THE ROXY THEATRE Saskatoon, Sa
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. . . . Variety Show Misses Sellout
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. . Jack . . . . three Head of Audi
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BOXOFFICE BAROMETER • EXHIBITOR H
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• RKO — educational and everyon
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i I D FEATURE CHART CHECK RUNNING T
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FEATURE CHART CHECK RUNNING TIME WI
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1-29-49 REVIEW DIGEST and Alphabeti
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SHORTS REVIEWS — Opinions on the
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. . . The . . . Glenn . . Now . . S
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EXPLOITIPS Suggestions for Selling;
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Boxoffice-March.26.1949

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