Boxoffice-Septemeber.19.1953

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S4LT LAKE CITY
IJernuin Wobber, division manager for 20th-
Fox. wuN here this week to discuss plans
for showing of "The Robe." with K. O. Lloyd,
brancli manager. It is understood that both
the Lyric and the Villa are setting up
Cinemascope equipment.
A 16-hour benefit telethon will be sponsored
by the United Cerebral Palsy of Utah through
Intermountain Theatres late this month.
Prominent entertainers, including Pedro Gonzalez,
will take part in the event, which will
be broadcast from the Capitol Theatre over
KSL-TV. Ray M. Hendry, vice-president and
general manager of Intermountain Theatres,
is a member of the committee, as is Stxm
Gillette, chief barker of Variety Tent 38.
The IVIarciano-LaStarza fight will be seen
on big screens at the Utah and Camark theatres.
Tlie latter is a 559-.scat hou.se in South
Salt Lake. The former, second biggest theatre
here, is operated by Intermountain Theatres.
Pi-ices are $3.05 general and $4.27 loges
at the Utah.
Distributor representatives here are planning
to attend the annual meeting of Montana
Theatre Owners at the Northern hotel
in Billing, Octot)er 12-14.
"From Here to Eternity" and "The Moon
Is Blue" have shattered nearly all records in
the theati-es in which they've shown in Salt
Lake . Jorgenson of Rigby was in
on business . Tibijs, Allied Artists
manager, is remodeling his home . . . Members
of Variety and Women of Variety have
been busy cooperating with Eddie Terhune
and his Community Builders to raise funds
for Variety's charity work.
Hikes Adult Admissions
KALISPELL. MONT. — Carl Anderson,
owner of tlie Liberty, Strand and Sundown
theatres here, has hiked adult admission
prices by five cents. Prices at the Roxy remained
unchanged and there was no change
in children's and students' prices.
Buys in Phoenix
PHOENIX—The Cinema Park Drive-In has
been purchased by Bennie Berger, Minnesota
circuit operator, from Fred Crockett.
Tokay Resumes Matinees
RAYMOND. WASH.—William Batchelder.
manager of the Tokay theatre in Raymond,
has announced that the Tokay will resume
regular Saturday afternoon matinees. Every
Saturday during the winter the matinee will
Include four cartoons, a serial and a full
length feature.
Returns From Hollywood
GREAT FALLS, MONT.— A. B. Guthrie,
author of "Bright Sky" and "The Way West"
has returned to his home from Hollywood
where he was engaged in writing a script on
"The Gabriel Horn," a story of western Kentucky.
Opens Hollywood Office
HOLLYWOOD—Unity Television Corp., TV
film distributors, has opened west coast offices
here with Connie Lazar as representative.
The company is headed by Arch Mayers.
Eternity' Triples Highest Gross
At Orpheum in
SAN FRANCISCO—"From Here to Eternity"
presented an unusual problem at the Orpheum.
The picture opened to about three
times as much as the highest gro.ss In the
theatre's history, achieved by "The Egg and
I " ResulUs, a conservative 500 per cen: high
was chalked up for the opening week. Second
spot honors went to "The Moon Is Blue"
In Its nth week with a blasting 180 per cent.
(Average Is 100)
Golden Gate— Devil's Canyon (RKO), A Slight Cot*
of Larceny (Para). 3rd wk 90
Loews Warfield Th* Story e* Throo Lov« (MGM),
2nd wk 120
Orpheum From Hero to Eternity (Col) 500
PorartiounI Roman Holidoy (Paro) 125
St Francis Stolog 17 (Paro), 5th wk 100
United Artists—The Moon Is Blue (UA), llth wk 180
"Little Boy' 175 Per Cent
In Second Week
LOS ANGELES—Holdovers outdrew the
new bookings on the local first run front,
the most strength being displayed by "Little
Boy Lost." finishing Its second stanza with
a 175 per cent "narvest. Also very healthy
at 150 per cent was "The Moon Is Blue,"
perennially popular draw. In its llth week.
'Eternity' Packs Paramount
At Denver to Record
DENVER — "From Here to Eternity" packed
the Paramount to a record figure, topping
the town not only in percentage but also
easily in money. The film is slated for an
San Francisco
IndeflnlU" run. "The Moon Is Blue" la gettlnu
a 10th week at the Aladdin.
Chinese Gentlemen Prefer Blondes (20th-Fox), 7th
wk 100
Downtown, Hollywood Poromounts Islond in the
Sky (WB), 2nd wk 90
Egyptian The Band Wagon (MGM), 5th wk 100
Fine Arts Melbo (UA), 2nd wk 70
Four Star, Rialto The Moon Is Blue (UA), odv.
prices, nth wk 150
Fox Ritz Martin Luther (DeRochemont), odv.
prices 100
Fox Wilshire— Little Boy Lost (Pora), 2nd wk 175
Hawk Hillsfreet, Pontages Wings of the (U-l);
Valley of Headhuntcrs Col), 2nd wk
Loews State— East of Sumatra (U-l), Affair in
90
Monte Carlo ( AA) 135
Los Angeles, Loyola, Iris, Uptown City of Band
Men (20th-Fox); Thy Neighbor's Wife (20th-
Fox) 90
Orpheum, Fox Hollywood Arrowhead (Paro.) 125
United Artists, Howoii The Caddy (Paro), 3rd
wk 80
Vogue Latin Lovers (MGM); Project Moon Base
(LP), 3rd wk 50
Worners Beverly Stalag 17 (Para), odv. prices,
9th wk 90
Warners Downtown, Wiltern Broken Arrow, I Was
a Male War Bride (20th-Fox), resissues 80
Warners Hollywood This Is Cineramo (Cineramo),
odv. prices, 2 1 st wk 1 30
Aloctdin- The Moon l> Blue (UA), 9th wk .120
Broodwoy Lotin Lover* MGM). 2rvl wk 90
Denhom- Romort Holidoy Poro). 2rvJ wk 75
Denver. Uiij.fv Kid from LeM rield l20th-fOM).
^Ott^ Glory Brtjode fo.i 100
Orpheurr Plunder of the Sun WB). Tepeko (AA) SO
Poromount- From Hero to Eternity Col) 350
Tobor, Webber Wor Point UA; Lu>ury Girls
(AA)
'."-
'Moon Is Blue' Still Paces
Seattle Oiforings
SEATTLE --rhe Moon Is Blue," In Its
seventh week, continued to pace all other first
run offerings with a very strong 165. "Vice
Squad" and "Bad Blonde" at the ColLscum
ran even with "Roman Holiday" and "Glory
at Sea " at the Fifth Avenue, both bllLs averaging
150 per cent.
Blue Mouse Tonight We Sing '20th-FoK) 125
Coliseum— Vice Squod I A Bod Blonde 'LP) 150
Fifth Avenue— Romon Holidoy Pora; Glory ot
Sea (Souvomc) 150
Liberty The Great Jesse Jomos Raid LP;. Spacewoys
(LP). 2nd wk 80
Music Box—The Moon Is Blue (UA), 7th wk 165
Music Hall Latin Lovers (MGM); Terror en o
Train (MGM) 115
Orpheum Sweethearts on Parade (Rep). Win«s of
the Hawk lU-l). 100
.
Poramount—The Caddy Poro), Murder Wltfiout
Tears 'AA), 3rd vk 100
'Eternity' and 'Sea' Pull
SRO at Portland
PORTLAND—T\vo films reported "standing
room only" for weekend business here, the
United Artists with "From Here to Eternity."
and the Guild, showing "The Sea Around Us."
Both estimated a 220 per cent boxofflce with
the United Artists reporting a bigger gross
for the Friday, Saturday, Sunday showing
than for a normal week. The Parker Tlieatre
reopened with the Columbia release, alter a
summer shutdown.
i
Poramount I, the Jury 100
Orpheum ond Oriental Arrowhead (Poro) 90
Moyfoir The Moon Is Blue UA). 8th wk 160
United Artists— From Here to Eternity (UA) 220
Broadway—The Golden Blade U-l) I 20
Liberty Ride, Voqucro! MGM) 110
Guild—The Sea Around Us (RKO) 220
Wide Screen Installed
LAUREL. MONT.—A wide, curved screen
wa-s installed at the Royal Theatre. Manager
Darrell McGiUen .said no special glasses will
be used.
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: September 19, 1953
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