12-13

Educating
Tomorrow’s
Leaders
BA in
Communication
and Mass Media
Objectives:
Upon successful completion of this program students
will be able to:
• Differentiate between and evaluate the main forms
of communication (interpersonal, intrapersonal, small
group, intercultural, organizational, mass);
• Understand the history and contemporary status of
the mass media;
• Understand the known effects of media on society;
• Write articles for all print and broadcast media,
including press releases, at an intermediate level;
• Critically evaluate the media and their role in
constructing social reality;
• Analyze messages in the mass media in terms of
rhetorical value.
Skills Outcomes:
As a result of completing this program, students
should have acquired the following skills:
• Critical conceptual understanding and analytical
skills;
• Practical capabilities that will enable graduates to
commence practice within one of the
communication professions or fields;
• The flexibility, adaptability, creativity and tolerance to
succeed in a social and professional environment
characterized by convergence and change;
• The ability to understand and the complexity of
relationships existing between communication,
information and power;
• Excellent written and spoken, and presentational
skills
Teaching and Learning Methods
The classroom environment is characterized by an
interactive format, in which active participation, group
work, and discussion are emphasized, using a wide
variety of media. Beyond the classroom students are
expected to access print and digital books, as well as
films and television programming to enhance their
learning.
Assessment
A wide variety of assessment methods are used,
including essays, case studies, and presentations, as
well as more traditional methods such as quizzes,
tests and examinations.
Possible Career Options
Graduates from the program will be able to use their
theoretical, research, and applied skills, and in most
cases internship experience and/or project work, to
continue developing as creative, lateral-thinking
problem solvers in the global market place. Those who
chose the route of a professional career can be
currently found working in major newspapers,
televison and radio stations around the world, as well
as in the fields of advertising, public relations,
marketing, and human resources.
Further Study Options
At UNYP: With a BA in Communications you are
eligible to be accepted to the La Salle Master's
program in Professional Communication and Public
Relations, as well as to the MBA program in
cooperation with Universitaire Kurt Bosch.
Abroad: Former students can currently be found in
graduate programs in Australia, the United States and
Canada, as well as in Great Britain and many other
states in the European Union, in particular Spain,
France and Italy.