12-13

Educating
Tomorrow’s
Leaders
UNYP/42340 Career Development Seminar (3)
This course will serve as a resource for: self-assessment; developing
career goals; researching and organizing a job search; writing CVs
and cover letters; developing interview skills; and pursuing career
opportunities with clarity. Students gain a competitive advantage in
developing and managing their own careers.
UNYP/91336 News Writing (3)
The purpose of this course is to give students the skills for, and
practice in, reporting and writing news stories. The practical
experience of researching and writing about real-life news
events will be set in the larger context of the nature, structure
and function of print media.
UNYP/91342 Public Relations Principles (3)
This course presents a contemporary and comprehensive
theoretical and practical introduction to the role of public
relations in an information-based society. The course emphasizes
the nature of public relations organizations, strategy
development, public relations goals, tasks, decision-making and
evaluation. Students will gain experience preparing materials for
print and electronic media used to promote views, products or
service of organizations and companies.
UNYP/90359 Communication Among Cultures (3)
This course examines how culture shapes our perceptions and
communication behaviors and explores strategies for effective
cross-cultural and intercultural communication. The aim of the
course is to provide students with various theories and concepts
in the field of communication among cultures. Upon completion
of this course, students should possess critical and analytical
skills considering intercultural communication, possess cultural
sensitivity and awareness, be communicatively successful in
various environments and settings.
UNYP/91338 Analysis of Media Images (3)
The course consists of the analysis of pictorial content/subject
matter of both still and moving images for mass consumption,
and how both the construction and presentation of this content
influences audience response to and interpretation of
contemporary issues. 35mm slides and video are used to
illustrate points presented in lecture. The purpose of the course
is to provide students with knowledge and skills necessary to
analyze and interpret media images within the framework and
contexts of agenda set by image-makers and commissioning
agents, and to be able to more critically judge the nature and
validity of .the framework/contexts for themselves.
ESC/ 782163 Political Communication (3)
The course explores the ways in which popular media shape and
reflect perceptions of politics and government, the structural and
situational factors, which shape political discourse and the
recurrent motives and purposes of communicators. Rhetorical
aspects of political campaigns are examined in detail, as well as
how communication development has altered the dynamics of
democratic politics.
ESC/COMM 782003P Communication Technologies (3)
The course is designed to provide students with a broad
overview of new communication technologies. Towards the end
of the course the social, societal, cultural and psychological
impacts of modern communication technologies will be explored.
ESC/COMM 782173P News Reporting (3)
A continuation of News Writing, with emphasis on reporting.
ESC/SS 788063P Advanced Public Relations (3)
The purpose of the course is to provide students with a deeper
understanding of public relations principles and their appropriate
applications in real business scenarios. Students will learn
tactics and methods by interacting with invited professionals
currently working in the public relations business. The course
will also grapple with real life public relations projects and the
development of business solutions that meet industry standards.
Emphasis will be placed on practical performance.
UNYP/91460 International Media Systems (3)
The course focuses not only on essential concepts of
international communication, but also international public
relations and advertising, trends in media consolidation, cultural
implications of globalization, international broadcasting,
information flow, governmental and nongovernmental
organizations, international communication law and regulation,
the evolving impact of the Internet, and trends in communication
and information technologies. Through a study of
multidimensional perspectives on international/global
communication, a framework will be established for the
appreciation of the immense scope, disparity, and complexity of
this rapidly evolving field. Students will be encouraged to
critically assess shifts in national, regional, and international
media patterns of production, distribution, and consumption in
the larger context of globalization.
UNYP/91462 Sociolinguistics (3)
This course examines the theory and relationships between
language and society, and language and culture. It will
investigate how language varieties interact with other social
characteristics such as class, gender, ethnicity, race and age. To
accomplish this the course has an interdisciplinary focus.
Students explore topics on regional and social variation in
language usage; language change, maintenance and shifts;
boundary markers and identity formation; language usage in
multilingual communities; the nature of speech and discourse
communities; and discourse analysis. In addition we will examine
specific topics in macro-sociolinguistics such as national
languages and language planning, as well as applied issues such
as the relationships between sociolinguistics and education.
ESC/COMM 782153P Organizational Communication (3)
Overview of communication processes in large-scale,
hierarchical organizations. Emphasis on interviewing, committee
decision-making, and developing business/professional
presentations. Prerequisite: Grade of C- or better in English
Composition II.
UNYP/42460 Research Writing (2)
The course is designed to give students the tools that they need
to successfully prepare the Senior Thesis Proposal and complete
their Senior Thesis. The course is offered in conjunction with the
Senior Proposal and supplements the students' development of
their senior proposal and senior thesis.
ESC/COMM 782193P Media Law and Ethics (3)
Study of the law of libel and slander and the privacy rights of
individuals as they concern journalists and the media; legal