2009/2010 - MINDS

PUBLIC RELATIONS, EDUCATION & COMMUNICATIONS COMMITTEE
MILESTONES AND ACHIEVEMENTS
A survey was conducted on MINDS employees and
caregivers to understand the current communication
channels and their reach, and the nature of MINDS’
target audiences and their needs in order to position
communication strategies. As a result, MINDSpeak
Newsletter was revamped, and a new electronic staff
newsletter was launched.
MINDSpeak
MINDSpeak is circulated to staff, caregivers, members,
donors and volunteers. The frequency of production
was regularised, a new look adopted, and the content
was enhanced to inform, educate and inspire our
readers. Internal processes were also put in place to
ensure quality content and quality production.
MINDS eNews
MINDS’ first electronic staff newsletter, MINDS eNews,
was launched in June 2010 to bring timely updates,
HR and career development information, and all workrelated
tips and knowledge to staff. The first four issues
of MINDS eNews were disseminated on 18 June 2010,
8 July 2010, 30 July 2010 and 19 August 2010.
FY 2010/2011 WORKPLAN
• Updating public education resources, so as to better
reach out to members of the public, in particular
residents living near MINDS facilities.
• Enhancing MINDS’ outreach to the broader public
to raise awareness and understanding of persons with
intellectual disability.
• Enhancing the publicity of significant achievements
and events of MINDS
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