1 - University of Kentucky Athletics

first-class
marketing
I challenge you to find a program in
the country that has made a bigger
commitment to women’s basketball
over the last five years than the University
of Kentucky and that’s all
under our athletic director Mitch
Barnhart’s watch. You just walk into
our new practice facility or go to our
games, seeing it go from 600 fans
per game to now almost 6,000. It
motivates me to do a great job and
to really put this program to the level
that Mitch has given us the
resources to put it.”
— UK Coach Matthew Mitchell
(Right) UK Hoops hosted the inaugural “Day
in the Park with Matthew Mitchell,” in June
2007, an opportunity for fans to meet and
interact with the players and coaches.
(below right) UK Hoops billboards are showcased
throughout Lexington every year.
(below) Coach Mitchell threw out the first
pitch at a UK baseball game in the spring.
“I think our marketing
department does a great job
of getting involved and connected
with who we are as a
basketball program, what our
vision is and where we’re trying
to go. They spend time
listening and they try to tailor
the marketing plan around the
unique set of individuals on
that particular team.”
— UK Coach
Matthew Mitchell
The marketing budget for women's basketball was $190,000 in 2004-05, the largest in the SEC.
The following is a list of some of the ways the women's basketball program has been marketed.
TV Ads Radio Commercials
Newspaper Ads > 2 largest papers in state
Billboards Throughout Lexington and surrounding communities
Banners In Commonwealth Stadium and throughout campus
Direct Mail Pieces
Community Support
UK Hoops Corporate Sponsorships Support
Day in the Park with Matthew Mitchell One of many fan events
21 • 2007-08 Women’s Basketball