Racism: What It Is and How to Deal with It - Uned

Module 5. Racism: How can we deal with it? | 121
ZARA offers the following to organizations and commercial enterprises:
• Specific evaluation of the company with regard to discriminatory structures and behaviors
• Initial joint analysis via workshops carried out in the company
• In situ development of structures and a code of behavior adapted to the individual needs of the
company
These measures procure essential support for the companies that undertake the evaluation of their
discriminatory attitudes. Self-evaluations of this type allow a better understanding of the progress
achieved, the success of anti-discriminatory activities carried out in the company. In this way, a
continuous process of improvement is initiated.
The main ambition of ZARA is:
To increase civil courage and promote an Austrian society free from racism. To fight against all forms of
racism. To promote legal and de facto equality for all people living in Austria regardless of skin color,
language, appearance, religion, nationality, or origin.
The main principles of ZARA are:
(2 definitions, 2 bases, 5 principles)
ZARA’s definition of racist discrimination:
Racism is the act of discriminating against a person and/or a group in some way, because of skin color,
language, appearance, religion, nationality, or origin.
ZARA’s definition of civil courage:
Civil courage begins with the perception of injustice and the sense of responsibility that leads to actions of
civil courage. This means: having the courage to defend people who are suffering injustice. These actions
may involve the risk of experiencing disadvantages oneself and they may go against state and social rules
and tendencies.
ZARA initiates activities based on two mandates:
1. If the individuals affected by racist discriminations request that ZARA act in their name.
2. ZARA acts on its own initiative with the objective of promoting a society free from racism.