CPL Annual Report 2011/12 - Cerebral Palsy League

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simply cannot meet. Fortunately, with the
introduction of the Australian Government’s
Better Start for Children with Disability
initiative, we have been able to provide more
children with Allied Health services. One of
our points of difference in providing Better
Start services is that families are able to
purchase an integrated service combining all
therapy services and equipment.
Allied Health REVIEW
In 2012, we started a comprehensive review
of our Allied Health services, making
improvements that build on our Allied
Health expertise and offer even greater
customer focus and accessibility to services
to ensure we are meeting people’s life goals
in the most cost effective manner.
SUPPORTING FAMILIES
We have continued to develop our Virtual
Family Support Service, generously funded
by Xstrata Copper and based at Geebung,
Brisbane. This service incorporates video
conferencing technologies to provide clients
and staff with access to resources based
at other Cerebral Palsy League locations.
Clients in regional locations have used
this service to connect with metropolitan
based Cerebral Palsy League Allied Health
professionals. We aim to grow this service to
connect clients and staff across Queensland,
enhancing accessibility of services and
outcomes for clients.
Key Focus Area 2:
COMMUNITY
ENGAGEMENT
Community Engagement
PICNIC IN THE PARK
More than 5,000 people enjoyed the
Cerebral Palsy League’s Picnic in the Park
presented by Treasury Casino and Hotel, on
30 July 2011. This all inclusive day featured
gourmet food, entertainment and a jampacked
children’s entertainment program.
The fun and festivities celebrated the
achievements of Queenslanders with cerebral
palsy and featured a ‘celebrity cook-off’ with
Master Chef contestant, John Hughes, who
has cerebral palsy. This event truly embodies
our vision of an inclusive community.
FUNDRAISING ACHIEVEMENTS
In response to ongoing economic conditions,
we refocused our fundraising efforts,
introducing new campaigns, fundraising
tools and a new strategy. This approach
resulted in over $3 million in revenue for the
organisation. This represents a 10% increase
in overall fundraising from the previous
financial year.
We engaged the corporate and general
community with fundraising events like Food
Spectrum’s Winter Wonderland Ball, the
successful Bunnings’ BBQ Blitzes, the 33 rd
Brisbane Rotary Art Spectacular as well as
golf days, family fun days, sporting events,
networking functions and much more. This
increase in event activity highlights our
increasing profile in the community and our
achievement in becoming a charity of choice
for corporate events.
CORPORATE SUPPORT
We have experienced significant growth
through strategic sponsorship. Our Series
of Excellence breakfasts, hosted by IBM,
encouraged senior management from
Queensland’s leading corporations to find
out more about the work of the Cerebral
Palsy League. We have continued to receive
generous support from Food Spectrum with
CEO Mark Betts raising $90,000 for Cerebral
Palsy League programs as well as mentoring
supported staff involved in food packaging at
Mylestones Solutions.
Cerebral Palsy League | Annual Report 2011/12