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CPL Annual Report 2011/12 - Cerebral Palsy League

CPL Annual Report 2011/12 - Cerebral Palsy League

CPL Annual Report 2011/12 - Cerebral Palsy League

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Retail Group, Westpac, Brisbane Roar,<br />

Panther Print, Roma Street Parkland and<br />

Westfield.<br />

Food Spectrum’s Winter Wonderland Charity<br />

Ball in July <strong>2011</strong> raised $60,000 for vital<br />

equipment and services for children with<br />

physical disability. Our staff and volunteers<br />

helped to raise $44,000 through the<br />

‘Bunnings BBQ Blitz’ held in March and April<br />

20<strong>12</strong>, giving their time at barbeques at 35<br />

Bunnings stores around the state. The 33rd<br />

Brisbane Rotary Art Spectacular, held in April<br />

20<strong>12</strong> in Brisbane, raised $27,000 and featured<br />

works from over 150 artists, including<br />

clients from the <strong>Cerebral</strong> <strong>Palsy</strong> <strong>League</strong>.<br />

New donor management practices<br />

and communication have resulted in a<br />

revenue increase of up to 48% for donor<br />

campaigns such as our annual tax appeal. A<br />

focus on strong donor communications has<br />

also resulted in a 54% increase in the average<br />

gift from our generous donors. Donors also<br />

quickly responded to the needs of our clients<br />

through our emergency appeal which raised<br />

$60,000 to support families on the Gold<br />

Coast and South East Brisbane affected by<br />

the January 20<strong>12</strong> storms.<br />

Looking Forward<br />

We plan to improve our donor<br />

retention and stewardship programs<br />

across our community, corporate and major<br />

gift fundraising programs. We will also<br />

introduce new, multi-channel acquisition<br />

programs and increase online fundraising<br />

campaigns. This new phase in our fundraising<br />

strategy will allow for growth, retention<br />

and improvement across all our campaigns,<br />

appeals and programs.<br />

Photos from top to bottom:<br />

Tristan Loos shows off <strong>Cerebral</strong> <strong>Palsy</strong> <strong>League</strong><br />

Friendship Bank Tins, perfect to collect loose<br />

change at work places, homes or schools<br />

<strong>Cerebral</strong> <strong>Palsy</strong> <strong>League</strong> Ambassador Mark<br />

Betts with John Hughes and ‘Roary’ of the<br />

Brisbane Roar<br />

Catherine LeLacheur, Deon Hume and<br />

Clinton Oram help Rockhampton Deputy<br />

Mayor Rose Swadling attach an NDIS sticker<br />

to her car<br />

Gregg Hogg and his children Ethan and<br />

Jasmine enjoying Picnic in the Park and<br />

celebrating the achievements of people<br />

with cerebral palsy<br />

page 40 | Fundraising

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