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Independent Media Try to be Balanced and Fair in<br />
Their Coverage<br />
Yet all parties play their ‘well-known game of intimidating the media.’<br />
By Fazal Qureshi<br />
Coverage of Terrorism<br />
For the journalists in Pakistan, the<br />
September 11 attack was a bolt<br />
out of the blue. And this bolt was<br />
followed quickly by President George<br />
W. Bush’s call to President General<br />
Pervez Musharraf asking him to choose<br />
sides—the Americans’ or the terrorists’.<br />
With the decision to back America,<br />
Pakistan suddenly emerged into the<br />
world’s spotlight and became a highly<br />
strategic news location for the international<br />
media. For the people and journalists<br />
of Pakistan, this marked a giant<br />
change from years of being an international<br />
recluse that was known primarily<br />
for its many sanctions following its<br />
nuclear testing and after General Pervez<br />
Musharraf seized power by overthrowing<br />
an elected government.<br />
On September 11, and again on<br />
October 7 when the bombing campaign<br />
in Afghanistan began, Pakistani<br />
newspapers employed<br />
large-size, hard-hitting<br />
headlines to report the<br />
news. During much of<br />
this crisis, entire front<br />
pages of the nation’s<br />
several dozen newspapers,<br />
along with editorial<br />
columns, were devoted to news,<br />
opinions and images of its dramatic<br />
events. Following the attack on the<br />
World Trade Center and the Pentagon,<br />
the overriding view expressed in<br />
Pakistan’s media was of wholehearted<br />
condemnation of the terrorist attack<br />
on the United States. However, as<br />
American bombardment of targets in<br />
Kabul, Kandahar and other Afghan cities<br />
dragged on and caused the killing<br />
of civilians, media sentiment gradually<br />
came to reflect heightened concern<br />
and sympathy for the suffering of the<br />
Afghan people.<br />
The upsurge in sympathy for Afghan<br />
civilians did not translate into support<br />
or sympathy for the Taliban. The majority<br />
public opinion in Pakistan favors<br />
a moderate, progressive Islamic<br />
society. Even before September 11,<br />
many in Pakistan were thoroughly dismayed<br />
with the distortion of Islam by<br />
the Taliban. Enlightened public opinion<br />
has always been very apprehensive<br />
of the rising threat to Pakistani society<br />
from indigenous religious fanatics<br />
hopeful of imposing a Taliban-type,<br />
rigid Islamic system in Pakistan.<br />
Increasing concern was also reflected<br />
in stories about the escalating<br />
number of civilian casualties and the<br />
arrival of hordes of hungry and sick<br />
Afghan men, women and children on<br />
Pakistan’s borders. Columnists wrote<br />
that the American offensive was inflicting<br />
very harsh punishment on the citizens<br />
of Afghanistan (not the Taliban)<br />
Pakistani journalists have had to walk a<br />
tightrope in trying to keep all parties<br />
satisfied with their ‘balanced’ coverage.<br />
and that the United States should have<br />
found a better way to deal with the<br />
Taliban and Osama bin Laden.<br />
In Pakistan, almost all the largely<br />
circulated English and Urdu language<br />
newspapers are independent in their<br />
editorial policy, thus allowing a diversity<br />
of viewpoints to be put forth in<br />
news and opinion columns. Among<br />
these independent print media, condemnation<br />
of the terrorist attacks was<br />
virtually universal, as was support for<br />
General Musharraf’s decision to side<br />
with the international community,<br />
though there was certainly fair and<br />
balanced coverage given to all the parties<br />
in the conflict. In Pakistan, too, a<br />
substantial number of publications are<br />
brought out by political and religious<br />
parties and, in those, views adhere<br />
more to the publisher’s purpose. Their<br />
circulation is limited to those who tend<br />
to already share those opinions.<br />
Pakistani journalists have had to walk<br />
a tightrope in trying to keep all parties<br />
satisfied with their “balanced” coverage.<br />
Despite their best efforts, no one<br />
seems fully satisfied with their performance,<br />
and some journalists and publications<br />
have faced complaints, even<br />
overt or hidden threats from different<br />
sides. Government functionaries call<br />
editors and news editors with “advices”<br />
to be a little more careful in their display<br />
of news and headlines hostile to<br />
the government. Journalists in this<br />
country are quite familiar with the<br />
threats concealed in these “friendly<br />
advices.” This is a version<br />
of the well-known<br />
game of intimidating<br />
the media and a reminder<br />
that the government<br />
in power in Pakistan<br />
is a military<br />
dictatorship. If driven<br />
to the wall, it might clamp harsh restrictions<br />
on the press.<br />
With this in mind, news managers<br />
always take these “press advices” seriously<br />
and, drawing on their experience<br />
with the two previous military<br />
dictatorships of General Ayub Khan<br />
and General Zia ul-Haq, exercised care<br />
not to provoke the generals. The approach<br />
that seems to work best is to<br />
avoid printing abusive or offensive<br />
words and expressions of the opposition<br />
leaders, while at the same time<br />
finding ways to project their criticism.<br />
But even with this approach there is a<br />
limit. When one religious cleric <strong>issue</strong>d<br />
<strong>Nieman</strong> Reports / Winter 2001 53