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ROBERT M. CORBIT<br />
Photobustas<br />
Premiere— November 12<br />
Twentieth Century-Fox has a variety of exceptional color photobustas lor STAR! available in<br />
four different sizes (8 x 10, 11 x 14, 16 x 20, 26 x 40) which have already prompted numerous<br />
ways for us to use them for our Saenger-Orleans engagement.<br />
We have an extensive tie-in with the D. H. Holmes Co., Ltd. department store here (equivalent to<br />
lord & Taylor) and have acquired all of their Canal Street display windows for our presentation<br />
of STAR! The store has agreed to duplicate many of the sets from the picture as background<br />
tor the Donald Brooks fashions and original STAR! costumes. Photobustas of the scenes being recreated in the windows will be on<br />
display allowing shoppers to view the actual scenes from the film and the life size replicas.<br />
The STAR! color photobustas will be used generously in our Saenger-Orleans lobby and on the front much in the same style as legit<br />
houses use blow-ups; over the entrance doors as well as mounted on large wide panels and in easel back display frames (see sketch).<br />
Since the title, "STAR!" is short with only four<br />
letters, photobustas are being used on the face<br />
of large cutout letters that spell out the title.<br />
JULifAWB€U/4||l<br />
The Fox logo, with its wide, bold, stencil effect<br />
on the word STAR!, is ideal for this which will<br />
result in having color illustrations of Julie Andrews<br />
seen in the title itself. ~<br />
"<br />
I<br />
might add that the quality as well as the color<br />
on the STAR! photobustas is excellent and in<br />
my opinion is far superior to photobustas we<br />
have received in<br />
companies.<br />
the past from other major film<br />
RICHAHO<br />
IWOKAaCHAlGiMEMASS^V<br />
.iMiH dhaci. IK HWSfiir w»e iiiuiMu mr,rM»j} «.- wtoiivt* MH'ftciirt<br />
Assistont Generol Manager<br />
United Detroit Theatre Corp.<br />
Representing Madison Theatre<br />
'Star!" Accessories<br />
"STAR!" is a natural for applied showmanship. The early availability of a multitude of displa\<br />
material made available by 20th Century-Fox in various sizes, shapes and forms has given exhibitors<br />
an abundance of selling tools to launch a successful pre-opening display campaign. Among<br />
these imaginative displays are 40 x 60 and 30 x 40 lobby cards, bulletin sheets, counter and window<br />
cards as well as a herald, miniature 24 sheet, a unique mobile unit, window streamers, gift<br />
certificate pads and group sales material.<br />
The cok)rlul trunk" press kits contain an ample variety of material to fill<br />
every need from bulletin boards to store windows. Whether on the street<br />
or in the oft ice this colorful trunk attracts attention and the curiosity concerning<br />
its contents has already done half the selling job for us even before<br />
we started talking. The color art—8 x 10 to 26 x 40 photobustas—are a<br />
must in all tie-up displays and will be the highlight when promoting fashions,<br />
books, music and other merchandising tie-ins.<br />
I want to call particular attention to the animated lobby standee. It's a "people<br />
stopper" that creates an interest and stimulates ticket sales. Placed in a high<br />
traffic area, you will be amazed at the number of prospective ticket buyers<br />
it<br />
attracts.<br />
Having ticket order forms and heralds handy is also well worth the effort anil<br />
expense Use these available selling tools wisely and tastefully and il will<br />
prove to be a great factor in launching your successful campaign on STAR!<br />
IWy compliments to 20th Century-Fox for supplying these accessories far<br />
enough in advance for maximum effectiveness.<br />
10<br />
BOXOFFICE :: October 7, 1968
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