Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler

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New Rules in Content/Services 1. Costs have dropped. 2. Market can always be segmented. • Very few winner-take-all products. • There are 250 cereals -- 50 granolas. 3. If it takes me more than 1 minute to solve my problem online… 4. Changing technology creates 4. Changing technology creates winner/loser opportunities.
Implications of Dropping Costs • Video business models begin to make sense. • Easier and cheaper to launch a startup. • Niche businesses become feasible. • A sample of “mom” networking sites:
Page 1 and 2: Lessons fr
Page 3 and 4: And coming soon... Gilt
Page 5 and 6: What People Were Saying in 1997 Why
Page 7 and 8: ”The infrastructure will never su
Page 9: 1997 2007 U.S. ad spend $270m (£8.
Page 13 and 14: Threats to Old Media Year Industry
Page 15 and 16: Marketing/Agencies Static Content V
Page 17 and 18: The Next 10 <stron
Page 19 and 20: The Next 10 <stron
Page 21 and 22: U.S. Media Cos. Are Already on a Sp
Page 23 and 24: The Ad Shift - U.S. Market Share
Page 25 and 26: Opportunity to Innovate • Build a
Page 27 and 28: Opportunity to Split a Market • T
Page 29: Lessons fr

Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler

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