Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler

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Product is Everything Product Old marketing • Marketing is becoming less important. • Monopoly of distribution is gone on the Internet. • Marketers can’t control the message -- consumers have too much information.
Marketing/Agencies Static Content Video Keyword ads • Static content growth is slowing but will still outpace all other media. • Video content will grow <strong>10</strong>x over the next few years. • Easy money is gone in keyword advertising.
Page 1 and 2: Lessons fr
Page 3 and 4: And coming soon... Gilt
Page 5 and 6: What People Were Saying in 1997 Why
Page 7 and 8: ”The infrastructure will never su
Page 9 and 10: 1997 2007 U.S. ad spend $270m (£8.
Page 11 and 12: Implications of Dropping Costs •
Page 13: Threats to Old Media Year Industry
Page 17 and 18: The Next 10 <stron
Page 19 and 20: The Next 10 <stron
Page 21 and 22: U.S. Media Cos. Are Already on a Sp
Page 23 and 24: The Ad Shift - U.S. Market Share
Page 25 and 26: Opportunity to Innovate • Build a
Page 27 and 28: Opportunity to Split a Market • T
Page 29: Lessons fr

Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler

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