Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler

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Where’s the Hype? Late 1990s --> Internet was over-hyped Today --> Internet is under-hyped • Growing faster than any other media. • Enormously profitable. • Huge international opportunity -- less competitive markets. • Popular perception of Internet is partly • Popular perception of Internet is partly dictated by IPOs.
The Next <strong>10</strong> <strong>Years</strong> - The Good • Global Growth • Ad revenues will grow 2-3x • Subscription revenues, 5x • Mobile revenues, <strong>10</strong>x → Growth rates outside U.S. higher than inside → Growth rates outside U.S. higher than inside U.S.
Page 1 and 2: Lessons fr
Page 3 and 4: And coming soon... Gilt
Page 5 and 6: What People Were Saying in 1997 Why
Page 7 and 8: ”The infrastructure will never su
Page 9 and 10: 1997 2007 U.S. ad spend $270m (£8.
Page 11 and 12: Implications of Dropping Costs •
Page 13 and 14: Threats to Old Media Year Industry
Page 15: Marketing/Agencies Static Content V
Page 19 and 20: The Next 10 <stron
Page 21 and 22: U.S. Media Cos. Are Already on a Sp
Page 23 and 24: The Ad Shift - U.S. Market Share
Page 25 and 26: Opportunity to Innovate • Build a
Page 27 and 28: Opportunity to Split a Market • T
Page 29: Lessons fr

Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler

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