Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler
Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler
Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler
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The Ad Shift - U.S. Market Share<br />
• In <strong>on</strong>e year, 5 point shift in market share <str<strong>on</strong>g>from</str<strong>on</strong>g><br />
traditi<strong>on</strong>al media companies to <strong>on</strong>line media<br />
(Google, et al)<br />
Q2 2006<br />
Q2 2007<br />
25%<br />
($3.3B)<br />
30%<br />
($4.2B)<br />
75%<br />
($9.9B)<br />
70%<br />
($9.6B)<br />
Online<br />
Traditi<strong>on</strong>al
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