Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler

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Niche Case Study: Opportunity: • Few major players in <strong>10</strong>-year-old CDN space Solution: • Low cost, high performance CDN, flexible business terms, international coverage Result: • In one year, 125+ clients throughout Europe and • In one year, 125+ clients throughout Europe and the U.S.
Threats to Old Media Year Industry Threat 1997 Magazines, yellow pages Internet yellow pages 2000 Radio Napster 2008? Newspapers Craigslist, Google
Page 1 and 2: Lessons fr
Page 3 and 4: And coming soon... Gilt
Page 5 and 6: What People Were Saying in 1997 Why
Page 7 and 8: ”The infrastructure will never su
Page 9 and 10: 1997 2007 U.S. ad spend $270m (£8.
Page 11: Implications of Dropping Costs •
Page 15 and 16: Marketing/Agencies Static Content V
Page 17 and 18: The Next 10 <stron
Page 19 and 20: The Next 10 <stron
Page 21 and 22: U.S. Media Cos. Are Already on a Sp
Page 23 and 24: The Ad Shift - U.S. Market Share
Page 25 and 26: Opportunity to Innovate • Build a
Page 27 and 28: Opportunity to Split a Market • T
Page 29: Lessons fr

Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler

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