Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler
Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler
Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler
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1997 2007<br />
U.S. ad spend $270m<br />
(£8.1m in UK)<br />
U.S. ad spend $12b+<br />
(£2.7B+ in UK)<br />
Bandwidth prices<br />
$<str<strong>on</strong>g>10</str<strong>on</strong>g>00/Mbps<br />
Expensive Software<br />
Expensive Hardware<br />
IPTV is <strong>the</strong> future<br />
Mobile advertising<br />
is <strong>the</strong> future<br />
Bandwidth prices<br />
$20/Mbps<br />
Open source software<br />
Hardware almost free<br />
IPTV is <strong>the</strong> future<br />
Mobile advertising<br />
is <strong>the</strong> future
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