Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler
Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler
Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler
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Product is Everything<br />
Product<br />
Old marketing<br />
• Marketing is becoming less important.<br />
• M<strong>on</strong>opoly of distributi<strong>on</strong> is g<strong>on</strong>e <strong>on</strong> <strong>the</strong><br />
Internet.<br />
• Marketers can’t c<strong>on</strong>trol <strong>the</strong> message --<br />
c<strong>on</strong>sumers have too much informati<strong>on</strong>.