Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler

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What People Were Saying in 1997 When are you going to make money? Top companies are making $$; e.g. Google, $3B+ (£1.57bn) profit in 2006 Advertising will never work. Online ad revenues for 2006 up 34% to $16.8B in U.S.; Up 41% to £2.016bn in UK
What People Were Saying in 1997 Why is it all junk on the Internet? The Internet changes the way we behave today. Startups can’t break through. The existing media companies are too powerful. Yahoo, Amazon, eBay, MySpace, YouTube...
Page 1 and 2: Lessons fr
Page 3: And coming soon... Gilt
Page 7 and 8: ”The infrastructure will never su
Page 9 and 10: 1997 2007 U.S. ad spend $270m (£8.
Page 11 and 12: Implications of Dropping Costs •
Page 13 and 14: Threats to Old Media Year Industry
Page 15 and 16: Marketing/Agencies Static Content V
Page 17 and 18: The Next 10 <stron
Page 19 and 20: The Next 10 <stron
Page 21 and 22: U.S. Media Cos. Are Already on a Sp
Page 23 and 24: The Ad Shift - U.S. Market Share
Page 25 and 26: Opportunity to Innovate • Build a
Page 27 and 28: Opportunity to Split a Market • T
Page 29: Lessons fr

Lessons from 10 Years on the Web Kevin P. Ryan - Tradedoubler

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