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BUSINESS BUREAU<br />
MARUTI CELERIO<br />
VALUE FOR MONEY<br />
Price: Rs 3.76 - 4.79 lakh (Ex showroom Price, New Delhi)<br />
Maruti Suzuki has designed a<br />
car especially for new generation.<br />
It’s not only stunning<br />
to look at, but incredibly<br />
practical too. Curves make a car<br />
and the Celerio has them flowing in<br />
and out in a thrilling new design. This<br />
lends it a sculpted youthful body that<br />
is aerodynamically better and exudes<br />
energy.<br />
Celario is also the first car in the<br />
compact and small car segment that has<br />
been launched with automatic gears.<br />
The breakthrough EZ Drive technology<br />
will transform driving experience for<br />
ever, with the Auto Gear Shift and an<br />
incredible mileage. The revolutionary<br />
Auto Gear Shift gives freedom to<br />
make every drive easy without having<br />
to press the clutch pedal or change<br />
gears. It is based on an electronic<br />
control unit which drives the precision<br />
hydraulic actuator to control the clutch<br />
engagement and the gear shifting. It<br />
also ensures that the gear and clutch<br />
operations happen at optimal timings.<br />
This gives you the ease of driving an<br />
automatic with the fuel efficiency of a<br />
manual transmission.<br />
The K-Next engine is better in every<br />
way. Apart from Flatter Engine Torque,<br />
it has Drive-by-Wire technology<br />
resulting in peppier drive. Along<br />
with that, various improvements like<br />
optimized compression ratio, reduced<br />
frictional losses, low viscosity engine oil<br />
and re-designed valves and springs lead<br />
to better fuel efficiency. So now, you<br />
enjoy a faster throttle response, better<br />
torque delivery and upon that class<br />
leading fuel efficiency too. An electronic<br />
throttle body gives better torque<br />
delivery and more responsive drive<br />
besides aiding higher fuel efficiency.<br />
The next generation transmission<br />
reduces mechanical losses and aids<br />
improvement in fuel economy. It also<br />
enables effortless gear shift operation<br />
and reduces noise in the cabin.<br />
The interiors of the Celerio have<br />
been intelligently designed to maximize<br />
space and comfort. It gives a roomy<br />
cabin - spacious headroom, legroom<br />
and shoulder-room and a large boot<br />
space. There is also the option of 60:40<br />
split flexibility in the rear seats to<br />
increase luggage capacity.<br />
The Celerio offers you a fully-loaded<br />
drive with features that take care of all<br />
your entertainment and connectivity<br />
needs with easy access controls.<br />
52<br />
<strong>MARCH</strong> 2014
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