18.11.2014 Views

Marketing Policy

Marketing Policy

Marketing Policy

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

<strong>Marketing</strong> <strong>Policy</strong><br />

The main objective of the company is to manage, increase the value of and sell<br />

properties that the Danish State no longer needs itself and which are therefore<br />

contributed to the company in compliance with the provisions in the Danish Companies<br />

Act regarding non-cash contributions.<br />

There is a wide span in the nature of the properties the company is asked to dispose<br />

of. First of all, they are properties that are distributed geographically all over the<br />

country. Secondly, they are properties of widely varying nature with regard to type<br />

and size. The portfolio has e.g. contained stretches of road with no right to build,<br />

small single-family houses that used to serve as houses supplied to public servants,<br />

artificial islands in the Sound, well-situated building sites in the heart of Copenhagen<br />

as well as previous barracks all around the country.<br />

When a property is contributed to the company, it is surveyed and it is decided<br />

whether it is to be put up for sale immediately or to be developed with a view to<br />

increasing its value before it is put up for sale. In all circumstances, the local<br />

government is contacted to inform it that the property now belongs to Freja and to<br />

hear if the local government is interested in buying the property in question.<br />

Freja has chosen to cooperate with an estate agent. If a property is put up for sale, it<br />

is decided whether a local estate agent should participate in the sale, and the terms of<br />

sale are then determined in consultation with the estate agent. It is up the the<br />

individual estate agent to determine whether the property in question should be<br />

advertised.<br />

If the property needs to be processed with a view to increasing its value before it is put<br />

up for sale, a development plan is drawn up, and agreements are made with the<br />

relevant consultants for assistance. At a suitable point in time in the development<br />

process, the local planning authorities are involved.<br />

All properties held by the company are for sale at all times, but the more complicated<br />

properties are not sold until the company has formed an opinion of the possible<br />

proceeds from the sale if the company undertakes the development and breaking-up<br />

itself, and until there are indications from the planning authorities as to what building<br />

and usage possibilities there are for the property.<br />

Advertising the properties takes place in several ways:<br />

The company itself will publish information about the properties in its portfolio along<br />

with its financial reporting, just as the material is made available on the corporate<br />

website. Through its cooperation with a wide selection of consultants, through<br />

discussions with planning authorities, through regular meetings with investors,<br />

contractors and developers and through talks and presentations, knowledge of the<br />

company and its property portfolio is disseminated to a wide circle of stakeholders.<br />

Under the headline of properties, the properties and possible building projects up for<br />

sale are presented. Links are provided to other, relevant websites, including that of the<br />

estate agent, where additional relevant information as well as the estate agent’s<br />

information sheet may be obtained.


The estate agent of the company functions as a kind of ”protruding sales department”,<br />

and via the estate agent’s own efforts and via his collegial network of professional<br />

estate agents, knowledge of the investment and building opportunities in the property<br />

portfolio of the company is disseminated.<br />

Usually, the large investment properties are not advertised in the daily press. But all<br />

parties who contact us or in any other way express an interest in a property before it is<br />

put up for sale will be invited to buy it, once it is put up for sale.<br />

We frequently find ourselves in the situation that several buyers are interested in the<br />

same property. In this case, it is company policy not to work with “bidding and<br />

outbidding” or “gazumping”. Instead, the potential buyers who take a genuine interest<br />

in the property are invited to submit closed bids where they have exactly the same<br />

information about the property.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!