Marketing Policy

Marketing Policy
The main objective of the company is to manage, increase the value of and sell
properties that the Danish State no longer needs itself and which are therefore
contributed to the company in compliance with the provisions in the Danish Companies
Act regarding non-cash contributions.
There is a wide span in the nature of the properties the company is asked to dispose
of. First of all, they are properties that are distributed geographically all over the
country. Secondly, they are properties of widely varying nature with regard to type
and size. The portfolio has e.g. contained stretches of road with no right to build,
small single-family houses that used to serve as houses supplied to public servants,
artificial islands in the Sound, well-situated building sites in the heart of Copenhagen
as well as previous barracks all around the country.
When a property is contributed to the company, it is surveyed and it is decided
whether it is to be put up for sale immediately or to be developed with a view to
increasing its value before it is put up for sale. In all circumstances, the local
government is contacted to inform it that the property now belongs to Freja and to
hear if the local government is interested in buying the property in question.
Freja has chosen to cooperate with an estate agent. If a property is put up for sale, it
is decided whether a local estate agent should participate in the sale, and the terms of
sale are then determined in consultation with the estate agent. It is up the the
individual estate agent to determine whether the property in question should be
advertised.
If the property needs to be processed with a view to increasing its value before it is put
up for sale, a development plan is drawn up, and agreements are made with the
relevant consultants for assistance. At a suitable point in time in the development
process, the local planning authorities are involved.
All properties held by the company are for sale at all times, but the more complicated
properties are not sold until the company has formed an opinion of the possible
proceeds from the sale if the company undertakes the development and breaking-up
itself, and until there are indications from the planning authorities as to what building
and usage possibilities there are for the property.
Advertising the properties takes place in several ways:
The company itself will publish information about the properties in its portfolio along
with its financial reporting, just as the material is made available on the corporate
website. Through its cooperation with a wide selection of consultants, through
discussions with planning authorities, through regular meetings with investors,
contractors and developers and through talks and presentations, knowledge of the
company and its property portfolio is disseminated to a wide circle of stakeholders.
Under the headline of properties, the properties and possible building projects up for
sale are presented. Links are provided to other, relevant websites, including that of the
estate agent, where additional relevant information as well as the estate agent’s
information sheet may be obtained.

The estate agent of the company functions as a kind of ”protruding sales department”,
and via the estate agent’s own efforts and via his collegial network of professional
estate agents, knowledge of the investment and building opportunities in the property
portfolio of the company is disseminated.
Usually, the large investment properties are not advertised in the daily press. But all
parties who contact us or in any other way express an interest in a property before it is
put up for sale will be invited to buy it, once it is put up for sale.
We frequently find ourselves in the situation that several buyers are interested in the
same property. In this case, it is company policy not to work with “bidding and
outbidding” or “gazumping”. Instead, the potential buyers who take a genuine interest
in the property are invited to submit closed bids where they have exactly the same
information about the property.