Taiwan Business Guide - Management and Business Studies Portal

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INTRODUCTION WHY Taiwan? (CONTINUED) Opportunities in Taiwan for UK companies UK Trade & Investment (UKTI) has identified significant opportunities in the following sectors in Taiwan: • Aerospace – Taiwanese authorities plan to increase aviation-related investment to £666 million by 2013, with the total value of annual aerospace production expected to reach £2 billion by that year. Taiwan’s Ministry of Transportation and Communications (MOTC) is keen to develop the aerospace industry and upgrade the capability for local manufacturers to carry out Original Equipment Manufacturing (OEM) work for international aerospace companies. • Agriculture – The Taiwanese government is investing £500 million in agriculture and rural development by 2012 as part of its High-End Agriculture and Health Excellence Programme. This will concentrate on food safety and traceability, genetic technology, leisure and floral exports. There are opportunities for UK companies in: marketing and consultancy; food safety and traceability; genetics and animal welfare; and orchid‐growing joint ventures. • Clothing and accessories – Italian and French designer labels dominate the Taiwanese market, while the market for young girls’ fashion is strongly influenced by Japanese and Korean styles and trends. Due to the increasing demand for quality products, there are opportunities for UK companies in contemporary men’s and women’s wear, premium accessories and sportswear. • Telecommunications – Taiwan has one of the most advanced telecommunications sectors in Asia. The mobile and wireless communications market is dominated by three key players – Chunghua Telecom; Taiwan Mobile and FarEastone – which are keen to expand into telehealth, cloud computing and smart grid. The fourth player, VIBO Telecom, which entered the market after the other three, hopes to distinguish itself by developing innovative business models in the fields of voice and data transmission. • Construction – The Taiwanese government has announced a number of large-scale public infrastructure projects, which will generate opportunities for UK companies over the next eight years. The main projects are: rapid transit networks in Taiwan’s main cities; railway mainline upgrades; Kaohsiung Free Port and Eco‐Park; the Asia‐Pacific Maritime and Air Logistics Centre in Taichuang; Taoyuan International Air City; urban regeneration and rural revitalisation projects across the country; and an island‐wide sewage system. 10
• Creative industries – The expansion of the Cultural & Creative Industries (CCI) in Taiwan is a priority area and is one of the six key emerging sectors selected by Taiwanese authorities for national development. There are estimated to be over 49,450 CCI businesses in Taiwan, providing some 195,160 jobs. The Taiwanese government is investing more than £107.7 million under the Creative Taiwan framework. This is creating opportunities for UK companies in: product design, incorporating packaging design/industrial design and branding counselling services; architectural design and planning; creative education and training; and the experience economy, tied in with digital content development. • Education and skills development – Due to its relatively small geographical area and short supply of natural resources, Taiwan’s economic progress hinges largely on its ability to develop human resources. It is therefore strongly committed to the improvement of education and skills. Under the Intelligent Taiwan project, launched in 2009, a total budget of £6.64 billion will be allocated to this by 2016, covering 13 major individual project areas such as Englishlanguage learning, Continual Personal Development (CPD), IT education, digital learning, vocational training and teaching-quality improvement in higher education. This is creating outstanding opportunities for UK companies active in these areas. • Electronics, semiconductors and display – Taiwan leads the world in the production of PCs, notebook PCs, Soho routers, cable modems, optical disk drives, modems, switches, hubs and WLAN, as well as being a key player in mobile handset production. Taiwanese ICT companies mainly use China as their manufacturing base, keeping their headquarters, R&D and sales departments in Taiwan. Taiwan has a worldwide share of over 90 per cent of the OEM/ODM (Original Design Manufacturer) market. It also dominates the semiconductor chip supply chain. There are opportunities for UK companies in cloud computing, e-health and mobile health, green IT, telematics, software applications on mobile devices and WiMAX. • Environment – As one of the most densely populated islands in the world, Taiwan’s usable land area is very limited. The Taiwanese government spends around £14 million a year on tackling soil and groundwater contamination and this is set to double over the next few years, adding to investments by the private sector. Taiwan is actively seeking international partners with expertise in this field. In addition, 11
Page 1 and 2: HELPING YOUR BUSINESS GROW INTERNAT
Page 3: CONTENTS INTRODUCTION Why Taiwan? 4
Page 6 and 7: INTRODUCTION WHY Taiwan? (CONTINUED
Page 8 and 9: INTRODUCTION WHY Taiwan? (CONTINUED
Page 12: INTRODUCTION WHY Taiwan? (CONTINUED
Page 15 and 16: Market strengths These are the esse
Page 17 and 18: RESEARCHING THE MARKET WHERE TO BEG
Page 19 and 20: Events and seminars UKTI organises
Page 21 and 22: Export Communications Review (ECR)
Page 23 and 24: Taichung is situated in west-centra
Page 25 and 26: Taiwanese taxes and must file tax r
Page 28 and 29: Market Entry Establishing A Presenc
Page 30: Market Entry Establishing A Presenc
Page 33 and 34: Getting Started Due Diligence Many
Page 35 and 36: • Recruitment companies such as A
Page 38 and 39: Getting Started marketing To reflec
Page 40 and 41: Getting Started INTERPRETERS While
Page 42 and 43: Business Issues and Considerations
Page 51 and 52: Labelling and packaging regulations
Page 59 and 60: Buses Taipei has an extensive bus n
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Taiwanese Culture Politics China ha
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Taiwanese Culture Religion Taiwanes
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Customs & regulations HM Revenue &
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HELPING YOUR BUSINESS GROW INTERNAT
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