Taiwan Business Guide - Management and Business Studies Portal

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Market Entry Choosing the right LOCATION Geography Taiwan is located 100 miles across the Taiwan Strait from mainland China, between Japan and the Philippines. It is an island nation, comprising the main island of Taiwan, along with Penghu, Kinmen and Matsu. Taiwan is 250 miles long and 88 miles across – roughly the size of Wales. A rugged mountain range, the second highest in Asia after the Himalayas, covers more than half of the main island. The tallest mountain is Yushan, or “Jade Mountain”, which rises to 12,966 feet (3,952 metres) above sea level and stands at the heart of Yushan National Park. Approximately 60 per cent of Taiwan is covered by forest. Having such a limited usable land area makes it the second most densely populated country in the world. Climate The climate of Taiwan is sub-tropical, except for the extreme south which is tropical. Occasionally, typhoons hit the island during May to September. Apart from this, Taiwan’s weather is temperate, with average temperatures of 22°C (summer temperatures are around 35°C in July; winter temperatures are around 12°C in January). Centres of business Taiwan has five special municipalities (Taipei, Xinbei, Taichung, Tainan and Kaohsiung), which are home to more than 13.7 million residents. The most important commercial centres are Taipei, to the north, and Kaohsiung to the south. Taipei is the capital of Taiwan and the country’s political, economic and cultural heart. The Taipei metropolitan area (which includes Taipei, Xinbei and Keelung) has a population of over 6.7 million people. The city is served by two airports, Taipei Songshan and Taiwan Taoyuan, and has high-speed rail and road links to the rest of the island. Taipei also has a modern and efficient public transport system, with five metro lines in operation. Many of Taiwan’s leading companies have their headquarters there, including ASUS, Chunghwa Telecom, Mandarin Airlines and Tatung. For more information visit http://english.taipei.gov.tw Kaohsiung is the second-largest city in Taiwan, with a population of 2.9 million people. It is one of five special municipalities in Taiwan and a centre for manufacturing, refining, shipbuilding, light and heavy industries. Kaohsiung International Airport is the second-largest airport in Taiwan, while its port is the country’s biggest. The city was host of the 2009 World Games and is home to the Republic of China navy. 22
Taichung is situated in west-central Taiwan. The city’s Industrial Zone has the World Trade Centre building as its focal point, which plays host to national and international exhibitions. Taichung is home to Giant Bicycles and Nike’s Asian design centre and, with a population of 2.6 million, is the third-largest city in the country. For more information visit http://english.taichung.gov.tw/internet/english Hsinchu Science and Industrial Park, located in Hsinchu City in the north, is one of the world’s leading centres of semiconductor manufacturing. More than 400 high-tech companies have a presence there, including the world’s top two semiconductor manufacturers, Taiwan Semiconductor Manufacturing Company and United Microelectronics Corporation. Taiwan has the world’s highest concentration of 12-inch wafer‐producing fabs, most of which are located at the Park. Close by are National Chiao Tung University and National Tsing Hua University. 23
Page 1 and 2: HELPING YOUR BUSINESS GROW INTERNAT
Page 3: CONTENTS INTRODUCTION Why Taiwan? 4
Page 6 and 7: INTRODUCTION WHY Taiwan? (CONTINUED
Page 12: INTRODUCTION WHY Taiwan? (CONTINUED
Page 15 and 16: Market strengths These are the esse
Page 17 and 18: RESEARCHING THE MARKET WHERE TO BEG
Page 19 and 20: Events and seminars UKTI organises
Page 21: Export Communications Review (ECR)
Page 25 and 26: Taiwanese taxes and must file tax r
Page 28 and 29: Market Entry Establishing A Presenc
Page 30: Market Entry Establishing A Presenc
Page 33 and 34: Getting Started Due Diligence Many
Page 35 and 36: • Recruitment companies such as A
Page 38 and 39: Getting Started marketing To reflec
Page 40 and 41: Getting Started INTERPRETERS While
Page 42 and 43: Business Issues and Considerations
Page 51 and 52: Labelling and packaging regulations
Page 59 and 60: Buses Taipei has an extensive bus n
Page 61 and 62: Taiwanese Culture Politics China ha
Page 63 and 64: Taiwanese Culture Religion Taiwanes
Page 65 and 66: Customs & regulations HM Revenue &
Page 68 and 69: HELPING YOUR BUSINESS GROW INTERNAT

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