Taiwan Business Guide - Management and Business Studies Portal

It is important that all gifts are carefully
wrapped in quality paper - red, pink and
yellow are considered auspicious colours,
but white, blue or black should be avoided.
There are certain cultural considerations
to bear in mind. Do not give odd numbers
of gifts, or four of anything, as four is
considered unlucky. Also, try to avoid
giving a clock or umbrella as a gift because
they are associated with bad luck.
The gift is likely to be refused at first as
a gesture of politeness. Attempt to give
the gift again, but do not force the issue.
You should give and receive a gift with
both hands and it is customary to leave
it unopened when you are with the giver.
Gifts should always be reciprocated at
the same level – if not immediately then
shortly afterwards.
Dining
Taiwanese people prefer to entertain in
public places rather than in their home.
If you are invited into your host’s home,
therefore, you should consider it a great
honour and behave appropriately.
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