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Taiwan Business Guide - Management and Business Studies Portal

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<strong>Business</strong> Issues <strong>and</strong> Considerations<br />

<strong>Business</strong> etiquette (CONTINUED)<br />

Attire<br />

<strong>Taiwan</strong>ese people tend to dress smartly in<br />

business. Suits are recommended, or at least<br />

a jacket <strong>and</strong> tie. Tight skirts, low necklines<br />

<strong>and</strong> sleeveless tops should be avoided.<br />

Hierarchy<br />

Hierarchy is an important concept in<br />

<strong>Taiwan</strong>. Please refer to pg 43 for details of<br />

how you should conduct business meetings<br />

with due regard for peoples’ experience<br />

<strong>and</strong> seniority.<br />

Names <strong>and</strong> titles<br />

When addressing someone in business you<br />

should use their professional titles (professor,<br />

doctor, engineer) <strong>and</strong> honorific titles.<br />

Women in business<br />

Women are an important part of the<br />

<strong>Taiwan</strong>ese business environment <strong>and</strong> there<br />

are no special considerations, other than<br />

that regarding h<strong>and</strong>shakes. <strong>Business</strong>women<br />

in <strong>Taiwan</strong> conform to the same types of<br />

formalities as men.<br />

Punctuality<br />

When engaged in a business relationship in<br />

<strong>Taiwan</strong>, you should ensure that delivery times<br />

are clear <strong>and</strong> that you act quickly to remedy<br />

any problems. You can confirm meeting times<br />

via email or phone, one day beforeh<strong>and</strong>.<br />

<strong>Business</strong> cards<br />

<strong>Business</strong> cards are exchanged, using both<br />

h<strong>and</strong>s, after the initial introductions have<br />

been made. You should have one side of<br />

your card translated into M<strong>and</strong>arin Chinese<br />

<strong>and</strong> present it to your host with the<br />

translated side uppermost. Be sure to treat<br />

someone’s business card with respect. You<br />

should examine it before putting it away<br />

<strong>and</strong> never write on someone’s card in their<br />

presence. One good tip is to ask a question<br />

based on the information on the card.<br />

Communication style<br />

The <strong>Taiwan</strong>ese style of communicating<br />

is indirect. They will take great care to<br />

avoid causing offence <strong>and</strong>, if they disagree<br />

with something, they will simply remain<br />

silent. You need to listen patiently to what<br />

is being said (<strong>and</strong> not said) <strong>and</strong> avoid<br />

becoming visibly frustrated or irritated.<br />

Allow plenty of time for negotiations <strong>and</strong><br />

remain dignified throughout. Whereas in<br />

the UK brevity is valued, in <strong>Taiwan</strong> it may<br />

be interpreted as rudeness.<br />

Gift-giving<br />

Giving small gifts to business<br />

acquaintances is common in <strong>Taiwan</strong>. When<br />

visiting the country, it may be useful to<br />

bring a number of souvenir items, such as<br />

English bone china, company pens or silk<br />

ties to give away on suitable occasions.<br />

High-quality Scotch whisky would normally<br />

make a welcome gift for valued contacts.<br />

44

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