Taiwan Business Guide - Management and Business Studies Portal

that would suit the launch of their
product/s. UKTI in Taiwan can advise on
the most appropriate venues to announce
the launch or presence of UK goods and
services in the country.
The media
Taiwan’s media is one of the freest in Asia.
Laws which prohibit the promotion of
independence from China or communism
are not generally enforced. Consequently,
there are hundreds of privately owned
newspapers expressing different views, as
well as multi-channel cable and terrestrial
TV and more than 170 radio stations.
According to Internet World Stats, there
were more than 15 million internet users
in Taiwan in June 2009 and there are
plans to integrate telecoms, the internet
and broadcasting by 2014. You may wish
to work with local marketing specialists
who will understand the most appropriate
channels for reaching your target market.
UKTI in Taiwan can provide contact details.
more than 170 radio stations, including
the Broadcasting Corporation of China,
CBS Radio Taiwan International and the
English-language station International
Community Radio Taipei (ICRT).
Newspapers
Major daily newspapers include: United
Daily News, China Times, Liberty Times,
China Post, Taipei Times and Taiwan News.
News agency
Focus Taiwan is the English-language service
of the state-run Central News Agency.
Day-to-day communications
As with the UK, business people in Taiwan
communicate mainly via the telephone,
mobile phone and emails. If you haven’t
met with your contacts face-to-face, it is
advisable to write a letter or send an email
to introduce yourself.
TV and radio
The main commercial TV channels in
Taiwan are China Television Company
(CTV), Chinese Television System (CTS),
Taiwan Television Enterprise (TTV) and
Formosa Television (FTV). Cable TV news
channels such as TVBS, CTiTV and ETTV
are also influential. In addition, there
is the Public Television Service (PTS), a
non-profit public broadcaster. There are
39