Taiwan Business Guide - Management and Business Studies Portal
Taiwan Business Guide - Management and Business Studies Portal
Taiwan Business Guide - Management and Business Studies Portal
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Getting Started<br />
marketing<br />
To reflect the fast-paced nature of the<br />
<strong>Taiwan</strong>ese marketplace, <strong>and</strong> its highly<br />
sophisticated media, your marketing<br />
strategy will need to be reassessed,<br />
polished <strong>and</strong> refined on a continual basis.<br />
Sales literature<br />
Trade shows <strong>and</strong> exhibitions are a good<br />
way of meeting potential new customers,<br />
but you still need to persuade them to<br />
buy your product. Sales literature is more<br />
effective if it’s in M<strong>and</strong>arin Chinese as well<br />
as English <strong>and</strong> you need to decide what<br />
kind of advertising is appropriate.<br />
Product <strong>and</strong> service adaptations<br />
You may need to adapt your product or<br />
service to meet the needs of the <strong>Taiwan</strong>ese<br />
market. Marketing research can help you to<br />
identify any adaptations you need to make.<br />
Br<strong>and</strong>ing<br />
There are no particular considerations<br />
concerning br<strong>and</strong>ing in <strong>Taiwan</strong>. You will<br />
need to check with the MOEA to see if<br />
the br<strong>and</strong> name or logo can be registered<br />
in <strong>Taiwan</strong>. Then, consult with experts in<br />
br<strong>and</strong>ing or advertising agencies who will<br />
be able to advise on the public perception<br />
of certain words or images.<br />
Sales promotion<br />
Companies that appoint local partners can<br />
usually be guided by them with regards to<br />
the type of advertising <strong>and</strong> sales promotion<br />
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