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(formely M-Cell Limited) - Business Report 2003 - MTN Group

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products across the <strong>Group</strong>. Airborn is charged<br />

with both the development of new<br />

technologies, and the commercial exploitation<br />

of existing technologies and intellectual<br />

property. This encompasses advanced<br />

application development, concept and<br />

technology incubation, the exploration of<br />

solutions that fall at the convergence point<br />

between mobile technologies and the Internet<br />

and the development of applications that<br />

enhance the core network activities of mobile<br />

operators.<br />

Airborn not only provides the <strong>Group</strong> with an<br />

environment which allows entrepreneurial<br />

activities to develop, but also connects them to<br />

the <strong>Group</strong>’s resources, knowledge and strategic<br />

objectives, thereby ensuring that innovation is<br />

closely aligned to the <strong>Group</strong>’s strategies. Airborn<br />

aims to provide the platform for strategic<br />

growth outside of core activities that both<br />

revitalise and challenge the status quo.<br />

The objective is to stimulate, recognise and<br />

appropriately reward innovation. Airborn is<br />

actively addressing this through a variety of<br />

intragroup initiatives.<br />

Airborn’s solutions have so far been deployed in<br />

a number of countries, including South Africa,<br />

Nigeria and Italy.<br />

<strong>MTN</strong> BUSINESS REPORT <strong>2003</strong><br />

PAGE 35

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