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OneSteel Sustainability Report 2010 (PDF) - Arrium

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18<br />

<strong>OneSteel</strong><br />

<strong>Sustainability</strong><br />

<strong>Report</strong> <strong>2010</strong><br />

Customer & Market<br />

1 2 3 4 5 6<br />

Our Approach<br />

Like Safety, Customer is also a core<br />

value at <strong>OneSteel</strong>. Whilst explicitly<br />

defined as meeting our promise to<br />

customers today, in order to develop<br />

sustainable market offers of the future,<br />

<strong>OneSteel</strong> is constantly engaging in<br />

industry and customer partnerships<br />

to better understand, further develop<br />

and communicate steel’s role as a<br />

sustainable solution.<br />

We recognise the steelmaking<br />

process has some significant inherent<br />

environmental impacts; however<br />

<strong>OneSteel</strong>’s approach involves the<br />

adoption of specific in-market<br />

sustainability initiatives to address<br />

these. Such areas include life cycle<br />

analysis, waste reduction in use,<br />

sustainable construction design,<br />

product certification and compliance<br />

and industry communication and<br />

collaboration.<br />

<strong>OneSteel</strong> adopts a proactive approach<br />

to understanding and addressing<br />

customers and other stakeholders’<br />

sustainability perceptions and concerns<br />

relating to steel.<br />

Our Performance<br />

In 2009, <strong>OneSteel</strong> collaborated with<br />

the WorldSteel Association (WSA)<br />

and commissioned an analysis of<br />

Australian stakeholders including<br />

customers, conducted independently<br />

by Technische Universität<br />

Bergakademie Freiberg. This analysis<br />

and its international equivalents<br />

have shown us that our customers<br />

and stakeholders understand steel<br />

to be an essential part of society but<br />

that steel is sometimes thought of<br />

as part of the ‘problem’ rather than<br />

the ‘solution’. However, steel is a<br />

product with inherent sustainability<br />

advantages. Its strength and<br />

recyclability are two key factors that<br />

allow steel to be one of the most<br />

versatile products in the world and a<br />

part of building a sustainable future.<br />

Over the last financial year, <strong>OneSteel</strong><br />

Recycling (Australia) collected 1.7<br />

million tonnes of scrap steel by<br />

recycling. This helped enable more<br />

than half our sales (1.3 million<br />

tonnes) to be produced from recycled<br />

scrap, mainly via <strong>OneSteel</strong>’s three<br />

Electric Arc Furnaces. This resulted<br />

in an average recycled content of<br />

<strong>OneSteel</strong> products produced and<br />

sold of approximately 55 percent<br />

(excluding <strong>OneSteel</strong>’s internal scrap<br />

but including post industrial scrap).<br />

While this level of recycling is<br />

certainly significant and important<br />

to <strong>OneSteel</strong>, the actual proportion of<br />

recycled content is limited due to the<br />

long service life of steel products. For<br />

long products used in construction<br />

this is particularly the case, leading<br />

to a shortage of available scrap<br />

compared to steel demand, not only<br />

in Australia but around the world.<br />

This means that a significant portion<br />

of our steel must be produced from<br />

raw materials such iron ore and<br />

coking coal via Blast Furnaces such as<br />

<strong>OneSteel</strong>’s in Whyalla.<br />

Steel life cycle RAW<br />

MATERIALS<br />

Raw materials<br />

Steel production<br />

recycling<br />

Manufacturing<br />

use phase<br />

Steel Scrap<br />

Diagram shows the life cycle of steel<br />

from raw material extraction through<br />

to recycling.

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