April 2010 - The Boys' Brigade

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Do you want your Company to engage more young people? Does the adventure really begin here for young people in your area? These are the questions we want to put to you... and set a challenge for you to look at recruitment into the Company Section and Seniors. Before we started developing the recruitment resources for the older age groups we undertook a survey amongst young people in the BB focusing on how we could best equip them to recruit more young people into The Boys’ Brigade. Below are some key findings: • Outdoor, sporting and music-related images were seen as the most appealing for their peers, as was a sense of achievement. • Younger members of the age group liked to be associated with “older” activities. • 60% of the young people surveyed said they had invited a friend to come to BB. • 30% said they started coming to BB because of the invitation of a friend. • Very few young people responded that they wouldn’t want to help recruit. The survey showed that the strongest method of recruitment is existing members inviting their friends along and this is coupled with retaining members moving up from Junior Section. The Challenge We know from research that 83% of young people believe that their community doesn’t care about them, so let’s get out there and show them that not only do we care but God does as well. Your challenge is: • To grow each section by at least one new member • To have at least 10 young people in the age group • To retain at least 3 /4 of young people as they transfer sections 40 The Boys’ Brigade Gazette April 2010
New resources have been produced to assist recruitment in Company Section & Seniors. The resources include a ‘Recruitment Tool Box’ which brings together a range of ideas for recruiting, and will help your Company decide what it should do. To complement the Recruitment Tool Box there are additional ideas, sample programmes, templates and a video are available on the BB website. The Recruitment Tool Box has been circulated to all Companies with the April 2010 Company Mailing and is also available to download at www.boys-brigade.org.uk/recruitment/ A range of leaflets and posters have been designed aimed at young people in this age group. These have space for local contact details to be added. These items are available to purchase from BB Supplies from Wednesday 7th April (as BB Supplies is closed for annual stocktake from 26th March to 6th April). Items available to purchase from BB Supplies: Company Section/Seniors Recruitment Leaflets – Boys (pack of 50) 31 931 0 £3.50 per pack Company Section/Seniors Recruitment Leaflets – Mixed (pack of 50) 31 932 0 £3.50 per pack Company Section/Seniors Recruitment Posters (pack of 5) 31 933 1 £3.00 per pack Company Section/Seniors Recruitment Poster Laminated 31 934 1 £1.75 each leaflet poster April 2010 The Boys’ Brigade Gazette 41
Page 1 and 2: THE OFFICIAL QUARTERLY JOURNAL OF T
Page 3: CONTENTS 40 Recruitment Launch of n
Page 7 and 8: Raising our profile amongst churche
Page 9 and 10: Brigade announcements BRIGADE COUNC
Page 11 and 12: Introducing an exciting online syst
Page 13 and 14: 2009 INTERNATIONAL CAMP Twelve memb
Page 15 and 16: 7th North Staffs Members of the Com
Page 17 and 18: Ever since the 1st Glasgow first we
Page 19 and 20: 59th BIRMINGHAM BB COMPANY supports
Page 21 and 22: Top Team Challenge 2010 The Nationa
Page 23 and 24: ive age ...or so the papers say! Th
Page 25 and 26: NORTHERN Ireland Junior Section Mus
Page 27 and 28: Around the regions Scotland continu
Page 29 and 30: Global Fellowship: FDF has started
Page 31 and 32: Down Battalion returns BB to BB Sch
Page 33 and 34: News • News • News The Stedfast
Page 35 and 36: newly refurbished Thurso Centre is

April 2010 - The Boys' Brigade

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