April 2010 - The Boys' Brigade

Raising our profile
amongst churches
and especially
amongst churches
that have not
traditionally
turned to Boys'
Brigade to support
their work is
critical if we
are to reach
more children
and young people.
he Brierley Research indicated
that there was still a perception
that BB was old fashioned and
inflexible and although we know
this isn’t the case, if this is the
perception then we have to look
at different ways of getting our
message across.
Advertising in the church press can be
costly and there are not always simple
tangible results by which to measure
success. However, in the last year we
have started more Companies than in the
total of the previous three years and there
are many positive signs of resurgence in
interest in what BB can offer.
Further Engage a Generation
Conferences are to be held targeting
specific locations and these augment
the work done by development workers,
locally employed staff and key volunteers
in promoting the work of the Brigade.
Again, these are costly and we are
grateful to those funders who have
supported this campaign.
All of us can help promote BB in a
constructive way. At Headquarters we
hear countless stories of young lives
changed through membership and of the
positive impact of Companies on local
communities and churches. We are going
to start passing on these accounts to the
denominational press and encourage you
to do the same. The greatest advert for
any Company is a member telling their
friends how great it is to belong and the
friend then wanting to be a part. Let’s
all tell the churches the great things that
God is doing through BB and continue to
pray that the movement can be a real tool
of mission in many new churches.
April 2010 The Boys’ Brigade Gazette 43