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ADLINES It EXPLOITIPS<br />
ALPHABETICAL INDEX<br />
EXHIBITOR HAS HIS SAY<br />
FEATURE RELEASE CHART<br />
FEATURE REVIEW DIGEST<br />
SHORTS RELEASE CHART<br />
SHORT SUBJECT REVIEWS<br />
REVIEWS OF FEATURES<br />
SHOWMANOISING IDEAS<br />
THE GUIDE TO BETTER OOKING AND B U S I N E S S - B U I L D I N G<br />
13 Film, Book Tie-ins Museum Tie-in Nets 'Jaws Display<br />
Set by United Artists<br />
United Artists has one of the<br />
most extensive<br />
book tie-in programs in its history, involving<br />
13 major films now in release, recently<br />
completed, currently in production<br />
and on the planning boards.<br />
The properties include best sellers, paperback<br />
novelizations of screenplays and books<br />
that have been registering steady sales over<br />
a number of years. Several of the tie-ups<br />
were set by MGM for its United .'Krtists<br />
release.<br />
Following is a rundown of the properties<br />
and productions:<br />
"The Wind and the Lion." Award Books<br />
novelization of the John Milius screenplay<br />
of the MGM presentation produced by<br />
Herb Jaffe. The book also includes background<br />
material on the production, the cast<br />
and movie-makers. The film is currently<br />
in general release.<br />
'Rollerball." a Warner Books paperback<br />
of William Harrison's prize-winning short<br />
stories, including Roller Ball Murder on<br />
which Harrison based his screenplay for<br />
seller in the New American Library paperback<br />
(1,800,000 copies in print), will be<br />
filmed for UA by David Merrick.<br />
"Logan's Run." Bantam Books will<br />
print approximately 250,000 copies of the<br />
movie edition of this novel by William (-.<br />
A popular tie-in anionic exhibitors for "Jaws" has been to display actual shark<br />
jawbones. Here, Greg Hague, manager of AMC's Midland 3 theatres in Kansas<br />
City, stands ne.xt to a display he set up. Working with the Kansas City Museum<br />
the Norman Jewison film. The picture is<br />
now in release.<br />
"One Flew Over the Cuckoo's Nest.'<br />
of History & Science. Hogue secured shark jaws and exhibited them in the display<br />
a American Library edition of the Ken<br />
New<br />
case along with other publicity material, including a poster he made using<br />
front covers from the issue of Time Magazine that spotlighted the film.<br />
Kesey best-seller on which producers Saul<br />
Zaentz and Michael Douglas have based<br />
their upcoming UA film.<br />
Nolan and George Clayton Johnson. The<br />
"The Wilby Conspiracy" a Popular Books MGM film is being produced by Saul David<br />
paperback of Peter Driscoll's and directed by Michael .Anderson from a<br />
novel which<br />
Stagecoach Stuffing<br />
served as the basis for the Martin Baum- screenplay by David Zelag Goodman.<br />
Helmut Dantine production.<br />
"Bound for Glory." the Woody Guthrie<br />
"Hearts of the West," to be novelized autobiography, has been published by New<br />
Primes 'Hard Ride'<br />
for Bantam and based on the Rob Thompson<br />
screenplay of the Tony Bill— Howard duced by Robert F. Blumofe and Harold Guinness Book of World Records. 20th<br />
.American Library. The film will be pro-<br />
With no entry of a similar nature in the<br />
Zieff production, an MGM presentation.<br />
1 eventhal with Hal .Ashby directing.<br />
Century-Fo.\ decided to initiate the world's<br />
"The Killer Elite," a Dell book by Robert "The Dog Soldiers. " Robert Stone's National<br />
Stagecoach Stuffing Championship in con-<br />
Rostand, is now being filmed by Martin<br />
Book Award winning novel, will be junction with its "Take a Hard Ride" re-<br />
Baum and Arthur Lewis with Sam Peckinpah<br />
issued in paperback by Ballantine in Octolease<br />
in the Dallas-Fort Worth area.<br />
directing.<br />
ber. The film will be produced by Herb Radio stations KNUS in Dallas and<br />
"Breakheart Pass," published by Fawcett, Jaffe and Gabriel Katzka with Karel Reis/ KFJZ in Fort Worth were asked to cooperate<br />
was written by Alistair MacLean. who also<br />
by having their listening audiences<br />
as director.<br />
wrote the screenplay for the Jerry Gershwin- "From Noon Till Three." will be published<br />
challenge one another. The KNUS audience<br />
Elliott Kastner film. Over 800,000 copies<br />
by .Avon from the screenplay by won. .39 to 35.<br />
are in<br />
Frank D. Gilroy, who also will direct the<br />
print.<br />
Participants in the unique event, which<br />
"Semi Tough, " which continues as a best-<br />
motion picture. The Charles Bronson film was held simultaneously at the Valley View<br />
will be produced by M. J. Frankovich and<br />
William .Self.<br />
•Alive." the Piers Paul Read best-seller.<br />
is now an Avon paperback. The film will<br />
be pnxluced by Edgar Scherick under the<br />
Ixiuner of Palomar Pictures.<br />
shopping center in Dallas and the Seminary<br />
South shopping center in Fort Worth, were<br />
awarded guests passes to see the film. Once<br />
the official record was set, everyone was<br />
invited to "take hard rides" in the stagecoaches<br />
around the centers.<br />
BOXOFHCE Showmandiser :: .\ugus 1975 44
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