SPRING 2011
Distributor's Link Magazine Spring Issue 2011 / VOL 34 / NO.2
Distributor's Link Magazine Spring Issue 2011 / VOL 34 / NO.2
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78 THE DISTRIBUTOR’S LINK<br />
Larry Kilham<br />
Larry Kilham is a speaker and consultant specializing in new product<br />
development for high tech companies. He is the author of “MegaMinds: How to<br />
Create and Invent in the Age of Google,” now available on Amazon Kindle.<br />
Larry and his family are successful inventors and entrepreneurs with many<br />
patents and awards. He has a master’s degree from MIT and has founded<br />
three companies. To find out more about Larry’s speaking and consulting,<br />
please contact him by email at lkilham@gmail.com or by phone at<br />
505-310-7600.<br />
TEAMS, COLLECTIVES & THE CLOUDS: TURNING<br />
AN IDEA INTO TEAMWORK VIA TECHNOLOGY<br />
“The open society, the unrestricted access to<br />
knowledge, the unplanned and uninhibited association<br />
of men for its furtherance--these are what may make a<br />
vast, complex, ever growing, ever changing, ever more<br />
specialized and expert technological world, nevertheless<br />
a world of human community.” - J. Robert Oppenheimer<br />
The 50's and 60's was a carefree time bridging the<br />
national self-confidence after World War II with the hope<br />
coming out of the labs--big cars with tail fins,<br />
"Atoms for Peace," miracle drugs,<br />
electronics. The world at that time<br />
was ready for econometric-based<br />
economic theory but not major<br />
complexity.<br />
World War II produced a<br />
host of challenges and<br />
eventually products that<br />
involved complexity on a scale<br />
unimaginable in the inventive times of the<br />
19th century. The atomic bomb immediately<br />
comes to mind, but there were plenty of other big<br />
challenges. Solving these problems has lead to big team<br />
research.<br />
Creative Teams Led by a Charismatic<br />
Technical Leader<br />
The ideas teams work on must start with seeds<br />
planted by inventors. These ideas turn into green shoots<br />
if they’re encouraged to grow by a team. If success<br />
continues, management and investors take control,<br />
hoping for a big harvest.<br />
While the initial idea or discovery of a product could have<br />
been done by one man or woman, completely characterizing<br />
the invention, analyzing a practical version as a system, and<br />
developing testing and manufacturing methods inevitably<br />
and quickly lead to the formation of a team.<br />
The key part of a team is having a collection of people<br />
working on the problem, starting with a charismatic<br />
scientific leader such as J. Robert Oppenheimer. He<br />
would have a prestigious board that could include a<br />
university president, scientists, industrialists,<br />
academics and military representatives. Staffing was<br />
often ad-hoc with scientists and engineers grabbed from<br />
almost anywhere handy. Shirtsleeves experimentation<br />
always was important.<br />
The ideas teams work<br />
on must start with seeds<br />
planted by inventors. These<br />
ideas turn into green shoots<br />
if they’re encouraged to<br />
grow by a team.<br />
The Emergence of Connected<br />
Intelligence via the Web<br />
The emergence of the Internet<br />
made physical location a<br />
much more flexible option for<br />
many participants. A leading<br />
scientist might work out of his<br />
home office in the Great<br />
Mountains<br />
Smokey<br />
teleconferencing daily to his labs in<br />
San Diego and Cambridge.<br />
The restraints of working on the same floor or in the<br />
same building can be relieved by Wikis (common interest<br />
Internet discussion groups). Web-based development<br />
collaboratives, mobile phone hookups and the like are<br />
all attempts to foster group creativity and informal<br />
communications.<br />
It is important to note that all communications media<br />
can be used. It’s no longer just emails, although they are<br />
still important. Video conferencing is simple and low<br />
cost. Laboratory experiments can be read and controlled<br />
from anywhere. But, perhaps most importantly, the<br />
remote scientist can access all the world’s libraries<br />
through the computer clouds using Google and other<br />
search engines.<br />
All of this began inauspiciously when Larry Page and<br />
Sergey Brin met as students at Stanford in 1995. Brin<br />
was assigned to show Page around campus. In 1996<br />
please turn to page 181