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. . The<br />
Eric Morley Salute<br />
Set by Variety 4<br />
ST. I.OLIS— trie D. Morlc>. prcsideni.<br />
Variety Clubs International, has included<br />
BVariety Club Tent 4<br />
in his schedule of visits<br />
to major American<br />
cities this month.<br />
John H. I.ondoff.<br />
president of Tent 4<br />
announced. Accompanied<br />
by Mrs. Morley<br />
and Morion Sunshine,<br />
executive director of<br />
VCI. Morley will arrive<br />
in St. Louis Tues-<br />
Eric Morley j.,^, corning (12)<br />
from Washington. D. C.<br />
Mr. and Mrs. Morley will be guests of<br />
honor at a Media Club luncheon hosted by<br />
members of the Variety Club crew and<br />
board members of the Variety Club Women.<br />
The highlight of the lun;heon will be<br />
the presentation of a Variety Club Sunshine<br />
Coach in their honor to Central Institute<br />
for the Deaf. The bus. the 122nd<br />
vehicle donated to area children's agencies<br />
by the St. Louis Variety Club, will be inscribed<br />
with the names of Julia and Eric<br />
Morley.<br />
Now in the second year of his term as<br />
president of Variety Clubs International.<br />
Morley supervises the activities of more<br />
than 10.000 members from London where<br />
he is chairman and managing director of<br />
Britain's largest entertainment and catering<br />
enterprise. He is the originator of the Miss<br />
World Contest, the proceeds of which are<br />
contributed to Variety Club charities.<br />
A self-made man who was orphaned at<br />
the age of 11. Morley 's corporation, Mecca,<br />
Ltd., embraces every type of leisure activity<br />
including dancing, betting shops, billiards,<br />
ice rinks, bowling, cinemas and one<br />
of the world's largest band booking agencies.<br />
He also originated one of the United<br />
Kingdom's longest-running TV series,<br />
"Come Dancing." now in its 27th year.<br />
Director of Cirand Metropolitan, one of<br />
the lop 20 companies in the United Kingdom,<br />
which embraces Mecca, Watneys,<br />
Trumans, Express Dairies, Herni Inns, Chef<br />
and Brewer and International Distillers \<br />
Vintners, who produce J&B scotch. Morle\<br />
is either chairman or president of most of<br />
the major trade associations in his field.<br />
Eric and Julia Morley. the parents of<br />
five children, became interested in handicapped<br />
children when their daughter developed<br />
a degenerative disease of the nervous<br />
system for which there is no known<br />
cure.<br />
Since joining the Variety Club in 1961,<br />
the Morleys have raised more than S5,-<br />
000,000 for children's charities, the major<br />
portion resulting from proceeds of the Miss<br />
World Contest. In \915. Morley. through<br />
his corporation Mecca, Ltd.. and through<br />
the Miss World Contest, sponsored 2.'^ Sunshine<br />
Coaches to be distributed to 2.5 different<br />
countries in celebration of the 25th<br />
anniversary of the start of Miss World in<br />
1951.<br />
Chief Barker in 1973<br />
Morley became chief barker of Great<br />
Britain Tent 36 in 1973 and the same year<br />
received an appointment as an international<br />
ambassador. He was elected vice-president<br />
of VCI in 1974 serving for three years.<br />
At the 50th anniversary convention of<br />
Variety Clubs International last year in<br />
Monte Carlo. Morley was elected president,<br />
succeeding Monty Hall,<br />
In addition to the 25 Sunshine Coaches<br />
made possible through Morley's Miss<br />
World Contest, a bone marrow bank was<br />
established at Westminster Hospital in<br />
London using a $90,000 tissue-typing machine—contributed<br />
by Morley—as its nucleus.<br />
Julia Morley is active in her husband's<br />
various business and entertainment enterprises<br />
and is producer/ director of the annual<br />
Miss World Pageant.<br />
Tent 4. which has raised more than $3,-<br />
500,000 for children's charities in the<br />
Greater St. Louis area during the past 12<br />
years, has the largest fleet of Sunshine<br />
buses in the world. The local organization's<br />
main fund-raising activity is the annual<br />
telethon "The Crusade for Forgotten Children"<br />
on KSD-TV.<br />
Funds raised in the 1978 telethon will<br />
be distributed in November to 164 agencies<br />
serving emotionally and physically<br />
handicapped children and 44 day care centers.<br />
ST. LOUIS<br />
J^merican InlemalionaPs release of "Mean<br />
Dog Blues." .1 Bing Crosb\ Productions<br />
film, begins a wide multiple Wednesday<br />
(20). Gregg Henry appears as a composer-musician<br />
on his way to Nashville<br />
when he accepts a lift from a drunken politician,<br />
played by William Windom. and his<br />
wife Tina Louise. When a child is hit by<br />
the car. Henr>' is accused and sentenced to<br />
a prison farm where vicious dogs prevent<br />
escape. The action evolves around incidents<br />
at the camp and Henry's attempted escape.<br />
Others in the cast are George Kennedy.<br />
Scatman Crothers. Kay Lenz and James<br />
Wainwright.<br />
Sidney Sheldon's thriller "The Other Side<br />
of Midnight" begins a multiple release Wednesday<br />
(13) and Friday (15) in a sub-run<br />
break . Crcve Cocur is enjoying an<br />
e.xclusive sub-run of the 20th-Fox success,<br />
"An Unmarried Woman." through Thursday<br />
(21). Starred are Jill Clayburgh and<br />
Alan Bates.<br />
"Star Wars." which concluded a sevenweek<br />
run Thursday (7) prior to being withdrawn<br />
from release, proved highly successful<br />
at the bo.xoffice. Now we all can look<br />
forward to<br />
the sequel!<br />
Hailed as the most successful film to play<br />
in Brazil. "Dona Flor and Her Two Husbands"<br />
is on the screen at Wehrenberg's<br />
suburban Shady Oak. Filmed in Bahia. the<br />
setting of the novel by Jorge .Amado is<br />
circa 1943 and the main theme is that a<br />
woman never can be completely happy with<br />
one man. Sonia Braga in the title role loses<br />
husband No. 1 . who was a perfect lover,<br />
although lecherous and a gambler, when he<br />
drops dead from a lifetime of dissipation.<br />
She later marries an older man who is a<br />
perfect gentleman—but dull! Then, in her<br />
well-ordered life. Jose Wilker. her first husband,<br />
returns as a lustful spirit whom only<br />
she can see and she happily settles down<br />
with both mates. The Portuguese-language<br />
comedy is in color with English subtitles.<br />
Loews Mid-City Theatre Building on<br />
North Grand Boulevard, once a landmark<br />
of the city's amusement area, soon will be<br />
(Continued on page C-4)<br />
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