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CITATIONS FOR JULY
AND AUGUST
Chi'CK Dunn, Rcchione Managemenr's district manager. Cincinnati, Ohio, who promoted
"House Calls" through a tie-in with WEBN Radio's blood drive, boosting
boxoffice receipts and assisting a worthwhile civic cause.
BiNG Frakes. manager of Crown Cinema Corp.'s HiUcrest 4 theatres, St. Joseph, Mo.,
for his multi-media campaign which resulted in lofty grosses for the engagement
of "Here Come the Tigers."
Repeat Campaign Promo
Given to 'It's Alive 2'
Manager Mark B. Holley of Trade-A-
House Coip.'s Mississippi Mall Cinema in
Slidell, La., found the temptation to repeat
his promotion for "It's Alive" just too hard
to resist. So when the sequel to "It's Alive,"
better known as "It's Alive 2," opened at
CITATIONS FOR SEPTEMBER
AND OCTOBER
G.\v.\ Warrick, trainee manager. Piitt's Capitol theatres I anil 2, Sacraniento. Calif.,
who created vast awareness for the playdate of "The Swarm" via a consciousnessraising
publicity blitz,
Tony Fratis, manager, and Nick Malman, assistant manager. Syufy's Burlingame 4
Drivc-ln, Burlingame, Calif., are cited for an elaborate special program designed
to commemorate the 45th anniversary of drive-in theatres in
the U.S.
CITATIONS FOR NOVEMBER AND DECEMBER
Beng Bengtsson, manager. Cinema 6 theatres. Temple. Tex., who advertised for a
Superman look-alike and netted an ex-Marine insurance salesman who personified
the legendary character as depicted in the Warner Bros, film "Superman."
Buster SMrrn, manager. Simpson Theatres' Capri Theatre. Knoxville. Term., created
an attention-getting lobby display which generated great "want-to-see" for the film
"Somebody Killed Her Husband."
Tom Royer, American Multi Cinema's Academy 6 theatres. Greenhelt, Md.. receives
a special citation for his diligent work in executing a concession sales-boosting
promotion made possible by a discount achieved via a tie-in with a local eatery.
csted monkey and ape owners to participate,
with the first 50 participants admitted free
on opening day.
As the long black limousine pulled up in
front of the theatre, onlookers were treated
as
contestants and their owners walked into
the theatre via the red carpet. Among them:
Father John Gaylord and his Rhesus monkey
Mona; Jackie Morrow, a squirrel monkey
from Walnut Creek: Sheiba Morrow, a variety, that is) received at least one ba-
lose. All contestants (of the monkey and ape
chimpanzee; Trina Anderson, a wooly monnana.
(Continued from preceding page)
key from Concord and Jeffrey Egan, a
chimp from San Mateo. Also participating
were Santa Claus (employee David Leatherwood)
and a professional tap-dancer.
Actress Sandy Herdt was on hand to
crown the winning primate, Sheiba. with a
crown of real bananas and she handed the
owner first prize. But even the losers didn't
MORE MONKEY liUSINESS IN SAN IRANCISCO. not to mention the appearance
of actress Sandy Herdt. resulted in huge audience awareness of "Every
Which Way ..." Sandy poses here with Mona and Trina and a patron escorts
chimp contestant Jeffrey Egan. Contestant Jeffrey turned somersiiiilts and hackflips
in the lobby of the theatre, too.
Manager Holley promoting "It's Alive 2."
the theatre, the promotional technique of
the original "Alive" became a
sequel, too.
Once again the manager set up a baby
basinet complete with a grotesque infant
hand hanging over the side. Holley obtained
a surgeon's outfit for the occasion, splattering
himself with fake blood. To ballyhoo the
picture even further, he made appearances
in the mall in Slidell, wheeling the basinet
from store to store.
Manager Holley had such fun in creating
the promotion, and it is created so much
attention and increased grosses, that he is
eagerly awaiting an "It's Alive 3."
California Comes to Florida
In 'Suite' Radio Tie-In
It was California in Florida as Tony
Brugiere, manager of Ogden-Perry's Santa
Rosa Cinema in Fort Walton Beach, Fla.,
promoted "California Suite." After contacting
numerous travel agents, it became obvious
that this radio contest would have to
be approached with a new angle. If you can
send people to California, why not bring
California to them with the latest in California
fashions This idea paid off with a
fantastic $1300 worth of free radio advertising.
Brugiere contacted Susie's Casuals and
Ed White's Mens Store and each agreed to
donate a $100 gift certificate as a grand
in prize the "California Suite" radio contest.
Promotion for the weekend contest
began with a 60 second spot which ran
hourly. Each hour, for 50 consecutive hours,
listeners of WNUE were able to win a pass
to see the picture by being the first listener
to call in and identify one of the stars from
"Suite."
Each hourly winner then qualified for the
drawing for the grand prize. The drawing
was held Christmas Eve and was a delightful
Christmas present for the lucky winners and
a highly successful promotion for Santa
Rosa Cinema.
BOXOFFICE Showmandii