Redefining the value chain in the age of the customer
Redefining the value chain in the age of the customer
Redefining the value chain in the age of the customer
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11<br />
To f<strong>in</strong>d out if your organization is practic<strong>in</strong>g Smarter Commerce, start<br />
by ask<strong>in</strong>g some critical questions <strong>in</strong> three key areas <strong>of</strong> your bus<strong>in</strong>ess:<br />
Value Cha<strong>in</strong> Strategy<br />
How has your bus<strong>in</strong>ess model changed to take advant<strong>age</strong> <strong>of</strong><br />
digitization across <strong>the</strong> <strong>value</strong> <strong>cha<strong>in</strong></strong>?<br />
How are <strong>customer</strong> needs driv<strong>in</strong>g alignment between strategy,<br />
sales, market<strong>in</strong>g and operations?<br />
Customer Insight<br />
How confident are you <strong>in</strong> <strong>the</strong> quality <strong>of</strong> <strong>the</strong> <strong>customer</strong> data that<br />
you use today?<br />
How does your organization use <strong>customer</strong> data to drive<br />
bus<strong>in</strong>ess decisions?<br />
Customer and Partner Eng<strong>age</strong>ment<br />
How consistent and compell<strong>in</strong>g is your <strong>customer</strong> experience<br />
across channels?<br />
How quickly can your <strong>value</strong> <strong>cha<strong>in</strong></strong> anticipate and respond to<br />
changes <strong>in</strong> market demand?
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