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Redefining the value chain in the age of the customer

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5<br />

A<br />

Service<br />

Buy<br />

Smarter Commerce<br />

Sell<br />

Market<br />

Buy: Trad<strong>in</strong>g Partner Man<strong>age</strong>ment; Supplier Man<strong>age</strong>ment; Supply Cha<strong>in</strong><br />

Visibility; Logistics Man<strong>age</strong>ment; Inventory Optimization.<br />

Market: Predictive Analytics and Model<strong>in</strong>g; Behavioral Segmentation;<br />

Cross-Channel Campaign Man<strong>age</strong>ment; Search Optimization and Ad<br />

Target<strong>in</strong>g; Market<strong>in</strong>g Resource Man<strong>age</strong>ment.<br />

Sell: Bus<strong>in</strong>ess-to-Bus<strong>in</strong>ess Cross-Channel Commerce; Distributed Order<br />

Orchestration; Fulfillment and Supply Cha<strong>in</strong> Optimization;<br />

Mobile Commerce.<br />

Service: Delivery and Service Schedul<strong>in</strong>g; Customer Self-Service<br />

Enablement; Reverse Logistics; Case Man<strong>age</strong>ment.

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