Redefining the value chain in the age of the customer

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11 To find out if your organization is practicing Smarter Commerce, start by asking some critical questions in three key areas of your business: Value Chain Strategy How has your business model changed to take advantage of digitization across the value chain? How are customer needs driving alignment between strategy, sales, marketing and operations? Customer Insight How confident are you in the quality of the customer data that you use today? How does your organization use customer data to drive business decisions? Customer and Partner Engagement How consistent and compelling is your customer experience across channels? How quickly can your value chain anticipate and respond to changes in market demand?
Smarter Commerce If the answers to any of these questions show room for improvement, it may be time to call IBM. To learn more about Smarter Commerce, visit ibm.com/smarterplanet/commerce
Page 1 and 2: Smarter Commerce Redefining the val
Page 3 and 4: The Age of the Customer 2 products
Page 5 and 6: Smarter Commerce: An Integrated App
Page 7 and 8: The Building Blocks of Smarter Comm
Page 9 and 10: The Building Blocks of Smarter Comm
Page 11: Smarter Commerce 10 Getting Started

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