Redefining the value chain in the age of the customer

Smarter Commerce: An Integrated Approach
Value Chain Strategy
From a strategic level, Smarter Commerce informs an organization’s
approach to its entire value chain. It aligns the business model with
customer needs, reorienting everything from internal innovation to
supply chain management. It builds an agile business designed to
serve ever-changing customers and market conditions.
Core Business Solutions
At a more tactical level, Smarter Commerce offers specific solutions
to address various aspects of a company’s commerce lifecycle.
Each solution not only creates customer value in its own right but
also integrates with other Smarter Commerce solutions.
Advanced Analytics
Across the enterprise, the collection and analysis of data continues
to keep the focus of any organization on the changing needs of its
customers. Analytics extracts insight from sales, store operations,
social media, customer loyalty programs and more.
Workload-Optimized Systems
Running an efficient enterprise means running an agile enterprise.
Optimizing all systems, integrating operations and automating
processes allow organizations to focus on what they do best:
serve the customer.